Inovação no Processo da Produção de Dublagem e Legendagem para redução de retrabalhos perdas operacionais e financeiras

Abstract

Using the approach of Marcondes et al. (2017), this technological report had the purpose of presenting solutions to the problem of efficiency in the production process of the company Centauro Comunicaciones, from the dubbing and subtitling sector. The company is headquartered in Bogotá - Colombia, and the Brazilian operation in São Paulo - Capital. In order to understand the problem, a diagnosis was made using the techniques of interview, brainstorm, SWOT and qualitative research. The purpose of this work was to seek to reduce rework and operational and financial losses in the dubbing and subtitling production process. After the diagnosis was made, problems in processes, technology and people were identified. Thus, proposals for solutions were prepared with their respective action plans: the application of technological innovation, considering the process redesign, the automation of activities and the performance evaluation program of professionals. The complexity in preparing the work was high, as it required the company to adopt the meritocracy policy, taking employees to a new culture of remuneration, based on the result with differentiated productivity, linked to greater gain. As a result, the impacts obtained were: 1) deadline reduction for delivering customer projects, from an average of 35 days to 25; 2) drop in the rework rate, that is, in May 2018, around 44%; August, 20%; September, 14%; reaching 4% in October; and 3) financial results: the loss on rework was R$ 55.860,00 in May 2018, in August of same year it was reduced to R$ 29,820.00 and, in October, to R$ 1,260.00.