Análise de viabilidade de uma plataforma inovadora de pool de comprasy: o caso Pool Buy

Authors

  • Alessandra Reis da Silva Lima Universidade Presbiteriana Mackenzie
  • Luccas Bavaresco Paranhos do Valle Universidade Presbiteriana Mackenzie
  • Piero Grieco Hellmeister Universidade Presbiteriana Mackenzie
  • Alexandre Nabil Ghobril Universidade Presbiteriana Mackenzie / São Paulo / SP
  • Roseli Oliveira Damiani Barreto Universidade Presbiteriana Mackenzie
  • Alberto de Medeiros Junior Universidade Presbiteriana Mackenzie

Keywords:

Feasibility analysis, Collective buying, Innovative business model, Startup

Abstract

This work aims to analyze the feasibility of an innovative platform for a shopping marketplace called Pool Buy. With the substantial growth of e-commerce, many players have sought to expand their operations in this channel. For this, online sales strategies have become a priority in many organizations, particularly large retail chains. At the same time, sales marketplaces such as Mercado Livre,  mericanas.
com, Magalu, and the like also made this access possible for small businesses. Although some patterns of business models are predominant, there was an opportunity to act in this market of intermediation between the supplier of products and the customers in an innovative way, using the Purchasing pool mechanism. This model combines progressive discounts to the final consumer and disposal of high inventories from the manufacturer. In terms of methodology, we followed the method of solving problems
and taking advantage of opportunities proposed by Marcondes et al. (2017), which started from the analysis of the competitive environment, initial proposal and diagnosis of the opportunity, proposition of an innovative business model, and economic feasibility  analysis. To this end, the expected business results were projected in various sales scenarios using Monte Carlo simulation, signaling controlled risk and potential profitability of the venture.

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Author Biographies

Alessandra Reis da Silva Lima, Universidade Presbiteriana Mackenzie

This work aims to analyze the feasibility of an innovative platform for a shopping marketplace called Pool Buy. With the substantial growth of e-commerce, many players have sought to expand their operations in this channel. For this, online sales strategies have become a priority in many organizations, particularly large retail chains. At the same time, sales marketplaces such as Mercado Livre,  mericanas.<br />com, Magalu, and the like also made this access possible for small businesses. Although some patterns of business models are predominant, there was an opportunity to act in this market of intermediation between the supplier of products and the customers in an innovative way, using the Purchasing pool mechanism. This model combines progressive discounts to the final consumer and disposal of high inventories from the manufacturer. In terms of methodology, we followed the method of solving problems<br />and taking advantage of opportunities proposed by Marcondes et al. (2017), which started from the analysis of the competitive environment, initial proposal and diagnosis of the opportunity, proposition of an innovative business model, and economic feasibility  analysis. To this end, the expected business results were projected in various sales scenarios using Monte Carlo simulation, signaling controlled risk and potential profitability of the venture.

Luccas Bavaresco Paranhos do Valle, Universidade Presbiteriana Mackenzie

This work aims to analyze the feasibility of an innovative platform for a shopping marketplace called Pool Buy. With the substantial growth of e-commerce in recent years, many players have sought to expand their presence in this channel. For this, online sales strategies have become a priority in many organizations, such as large retail chains. At the same time, sales marketplaces such as Mercado Livre, Americanas.com, Magalu and the like have also made this access possible for small businesses. Although some patterns of business models are predominant, there was an opportunity to act in this intermediation market between the product supplier and customers in an innovative way, using the Purchase Pool mechanism, a model that combines progressive discounts to the final consumer and outflow of high manufacturer stocks. To evaluate this new model, an economic feasibility analysis was carried out, which made it possible to simulate expected results of the business in various sales scenarios using Monte Carlo simulation.

Piero Grieco Hellmeister, Universidade Presbiteriana Mackenzie

This work aims to analyze the feasibility of an innovative platform for a shopping marketplace called Pool Buy. With the substantial growth of e-commerce in recent years, many players have sought to expand their presence in this channel. For this, online sales strategies have become a priority in many organizations, such as large retail chains. At the same time, sales marketplaces such as Mercado Livre, Americanas.com, Magalu and the like have also made this access possible for small businesses. Although some patterns of business models are predominant, there was an opportunity to act in this intermediation market between the product supplier and customers in an innovative way, using the Purchase Pool mechanism, a model that combines progressive discounts to the final consumer and outflow of high manufacturer stocks. To evaluate this new model, an economic feasibility analysis was carried out, which made it possible to simulate expected results of the business in various sales scenarios using Monte Carlo simulation.

Alexandre Nabil Ghobril, Universidade Presbiteriana Mackenzie / São Paulo / SP

Engenheiro Naval pela Escola Politecnica da USP, Mestre em adminsitração pela Fundação Getulio Vargas e Doutor em Administração pela Universidade Presbiteriana Mackenzie, Pos-doutor pelo Illinois Institute of Technology. É professor do Mestrado Profissional em Administração do Desenvolvimento de Negócios.

Roseli Oliveira Damiani Barreto, Universidade Presbiteriana Mackenzie

This work aims to analyze the feasibility of an innovative platform for a shopping marketplace called Pool Buy. With the substantial growth of e-commerce in recent years, many players have sought to expand their presence in this channel. For this, online sales strategies have become a priority in many organizations, such as large retail chains. At the same time, sales marketplaces such as Mercado Livre, Americanas.com, Magalu and the like have also made this access possible for small businesses. Although some patterns of business models are predominant, there was an opportunity to act in this intermediation market between the product supplier and customers in an innovative way, using the Purchase Pool mechanism, a model that combines progressive discounts to the final consumer and outflow of high manufacturer stocks. To evaluate this new model, an economic feasibility analysis was carried out, which made it possible to simulate expected results of the business in various sales scenarios using Monte Carlo simulation.

Alberto de Medeiros Junior, Universidade Presbiteriana Mackenzie

This work aims to analyze the feasibility of an innovative platform for a shopping marketplace called Pool Buy. With the substantial growth of e-commerce in recent years, many players have sought to expand their presence in this channel. For this, online sales strategies have become a priority in many organizations, such as large retail chains. At the same time, sales marketplaces such as Mercado Livre, Americanas.com, Magalu and the like have also made this access possible for small businesses. Although some patterns of business models are predominant, there was an opportunity to act in this intermediation market between the product supplier and customers in an innovative way, using the Purchase Pool mechanism, a model that combines progressive discounts to the final consumer and outflow of high manufacturer stocks. To evaluate this new model, an economic feasibility analysis was carried out, which made it possible to simulate expected results of the business in various sales scenarios using Monte Carlo simulation.

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Published

2022-10-19

How to Cite

Reis da Silva Lima, A., Bavaresco Paranhos do Valle, L., Grieco Hellmeister, P., Ghobril, A. N., Oliveira Damiani Barreto, R., & de Medeiros Junior, A. (2022). Análise de viabilidade de uma plataforma inovadora de pool de comprasy: o caso Pool Buy. Práticas Em Contabilidade E Gestão, 10(2). Retrieved from http://editorarevistas.mackenzie.br/index.php/pcg/article/view/15005

Issue

Vol. 10 No. 2 (2022): Revista Práticas em Contabilidade e Gestão

Section

Relatos Tecnológicos

License

Copyright (c) 2022 Alessandra Reis da Silva Lima, Luccas Bavaresco Paranhos do Valle, Piero Grieco Hellmeister, Alexandre Nabil Ghobril, Roseli Oliveira Damiani Barreto, Alberto de Medeiros Junior

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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