Economic Freedom in the Third Sector: The Development of a Social Impact Business in a Civil Society Organization

Autores/as

  • Lilian Aparecida P Miguel Universidade Presbiteriana Mackenzie
  • Lucas Rodrigues Lomelino Universidade Presbiteriana Mackenzie
  • Samira Vasconcellos Miguel
  • Vania D´ Angelo Dohme Universidade Presbiteriana Mackenzie

Palabras clave:

Economic Freedom; Third sector; Social Entrepreneurship; Social Impact Business; Social Marketing

Resumen

The objective of this paper is to present the conception, in conceptual and practical terms, of a project of a social impact business that aims at profitability, as well as the social impact, in the community in which it is being developed as a way of presenting ideas about this model type. The main objective of this business is to help Nossa Senhora Rainha da Paz Association financially, an association of shelters, a civil society organization established 30 years ago in the south of the city of São Paulo. This work is based on the principles of entrepreneurship, value creation for the customer, and economic freedom, with practical application involving social innovation. The essential aspects of economic freedom are discussed as a way to promote human dignity through job creation, education, and the consumer market. It is also discussed one of the most challenging aspects of the development of the subject business model, which is the lack of a regulatory structure to guide the enterprises of the same kind, making them viable. As it is still a conception, it is not intended to present a conclusion, which will occur after the implementation of the subject project.

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Biografía del autor/a

Lilian Aparecida P Miguel, Universidade Presbiteriana Mackenzie

Experiência profissional em empresas multinacionais, como executiva em Vendas e Marketing, mercados nacional e internacional, Planejamento Estratégico, nível nacional e internacional, com ampla atuação nas áreas de Administração, com ênfase em desenvolvimento de mercados, planejamento mercadológico e estratégico em mercados nacionais e internacionais. Doutora em Administração de Empresas (2010), pela Universidade Presbiteriana Mackenzie. É professora do núcleo docente permanente do Mestrado Profissional em Administração do Desenvolvimento de Negócios do Centro de Ciências Sociais e Aplicadas da Universidade Presbiteriana Mackenzie. Coordena atualmente a equipe de orientadores de trabalhos de conclusão do curso de graduação em administração, ciências contábeis e ciência econômicas, nas unidades de São Paulo, Alphaville e Campinas.

 

Samira Vasconcellos Miguel

Diretora Assuntos Legais e Institucionais do Instituto Ayrton Senna

Vania D´ Angelo Dohme, Universidade Presbiteriana Mackenzie

Professor Doutor Assistente da Universidade Presbiteriana Mackenzie

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Publicado

2020-11-24

Cómo citar

Miguel, L. A. P., Rodrigues Lomelino, L., Vasconcellos Miguel, S., & D´ Angelo Dohme, V. (2020). Economic Freedom in the Third Sector: The Development of a Social Impact Business in a Civil Society Organization. Práticas Em Contabilidade E Gestão, 8(3). Recuperado a partir de http://editorarevistas.mackenzie.br/index.php/pcg/article/view/13663