DESENVOLVIMENTO DE PLATAFORMA DE ANALYTICS PARA COMERCIALIZAÇÃO DE INFORMAÇÕES ESTRUTURADAS
Keywords:
Analytics, Dashboard, Mercado financeiroAbstract
This report presents the intervention carried out in a company operating in the financial sector for more than 50 years and focused on creating a new product based on selling structured data that was previously provided free of charge to customers. With this, we sought to create a new source of revenue for the company with product diversification. The analysis of the information obtained by the observation and interaction with managers and employees of the company revealed that it could have demand for implementations destined to the data that the company provided to the market, until then free of charge. Because it is an innovative product, there was first resistance from potential customers. Still, after the first two months of the project, the potential that the product could achieve was demonstrated despite its complexity. The opportunity found by the company, low competition, and the possibility of using technology as a lever in providing data products and services culminated in the creation of a dashboard platform. The integration between the academic universe and the business environment in this report adds knowledge to the data exploration technology that can be replicated in similar situations. Identifying new projects to commercialize structured and complex data was a result not expected by the original project. After its completion, however, thanks to its success, the company's board requested several other projects to serve the internal and external public, bringing new revenues and solving internal problems to obtain information.
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