Marketing predictivo
retos de futuro en la implementación y uso de algoritmos e inteligencia artificial
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Marketing predictivo, algoritmos, inteligencia artificialResumen
Este artículo científico en forma de ensayo científico aborda la importancia del marketing predictivo como un enfoque estratégico que utiliza algoritmos e inteligencia artificial para predecir el comportamiento del consumidor y optimizar las campañas de marketing en tiempo real. Sin embargo, la implementación del marketing predictivo presenta desafíos para los gerentes de marketing, incluida la falta de habilidades necesarias para manejar algoritmos e inteligencia artificial, la necesidad de una gestión precisa de los datos y la preocupación por la privacidad del consumidor. Este estudio proporciona información relevante a los gerentes de marketing que buscan implementar el marketing predictivo en sus campañas con el fin de ayudarlos a superar los desafíos y lograr el éxito en sus estrategias de marketing.
This scientific paper formatted in the form of scientific essay addresses the importance of predictive marketing as a strategic approach that uses algorithms and artificial intelligence to predict consumer behavior and optimize marketing campaigns in real time. However, the implementation of predictive marketing presents challenges for marketing managers, including the lack of skills needed to handle algorithms and artificial intelligence, the need for accurate data management, and concern for consumer privacy. This study provides relevant information to marketing managers looking to implement predictive marketing in their campaigns in order to help them overcome challenges and achieve success in their marketing strategies.
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Derechos de autor 2024 Luciano Augusto Toledo, Abayomi Diana Benone Calazans Muranyi Ki
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
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