Predictive marketing
future challenges in the implementation and use of algorithms and artificial intelligence
Keywords:
Predictive marketing, algorithms, artificial intelligenceAbstract
This scientific paper formatted in the form of scientific essay addresses the importance of predictive marketing as a strategic approach that uses algorithms and artificial intelligence to predict consumer behavior and optimize marketing campaigns in real time. However, the implementation of predictive marketing presents challenges for marketing managers, including the lack of skills needed to handle algorithms and artificial intelligence, the need for accurate data management, and concern for consumer privacy. This study provides relevant information to marketing managers looking to implement predictive marketing in their campaigns in order to help them overcome challenges and achieve success in their marketing strategies.
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Copyright (c) 2024 Luciano Augusto Toledo, Abayomi Diana Benone Calazans Muranyi Ki
This work is licensed under a Creative Commons Attribution 4.0 International License.
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