USO DE LA HERRAMIENTA DIGITAL NUDGE PARA EL PROCESO DE LA CADENA DE SUMINISTRO
Relato Tecnológico
Palabras clave:
Arquitectura de decisión, Nudges, Ocupación de vehículosResumen
El presente estudio tiene como objetivo promover una intervención en un proceso de carga de vehículos en una empresa multinacional que opera en el rubro de venta de cafés tostados y molidos, esta intervención pretende incrementar la ocupación de los vehículos cargados a través de una aplicación totalmente basada en los conceptos de decisión arquitectura y empujones. Además de la intervención, el objetivo de la investigación fue evaluar si, en la percepción de los principales actores involucrados, la propuesta sería efectiva para aumentar la ocupación de los maleteros de los vehículos, como resultado se identificó que existe una percepción de ayuda para mejorar el desempeño, pero además, que la aplicación de la herramienta cumpla con los criterios del concepto nudge, asumiendo que será una influencia, no una imposición sistémica.
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Derechos de autor 2023 Alexandre Nunes Hernandes, Evandro Henrique Ferreira Scussel, Marcio Quadros Lopes dos Santos, Sérgio Apolinário
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
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