Redução de perdas operacionais de produtos perecíveis comercializados em uma rede de Atacarejo na Região Metropolitana de São PauloO

Abstract

This study aimed to reduce cash and carry losses by admitting that loss management is a way to obtain a competitive advantage. Concepts of strategy and competitive advantage, data analysis, and cause and effect were applied to solve a real problem: the losses of perishable products. The cash and carry operation is a mix of retail operation (sale of units to the final consumer) and wholesale (sale of large volumes to entrepreneurs and business owners). The company Atacarejo Ipsum (fictitious name due to confidentiality) has five stores in the capital, metropolitan region and the interior of São Paulo. It serves both the end consumer and the small entrepreneur. Its stores have a wide assortment of products, with the main groups being butchery, produce, grocery, beverages, hygiene, and cleaning. Tableau analyzed financial loss data for two stores over four months and at the product level. The intervention was based on three pillars: refrigeration, expiration date control and inventory management. The company's competitive advantage is expected to improve by implementing the defined actions. Methodologies for analyzing competitive advantage (Barney & Hesterly, 2011), methods for practical work (Marcondes et alli., 2017) and methodology for structured analysis of KDD data (Fayyad et alli., 1996) were combined. The analyses led to the discovery of relevant information for the business management of a medium-sized company, promoting productivity gains and increasing satisfaction with the service offered.