COMPETITIVE INTELLIGENCE IN THE INNOVATION OF OPEN BANKING
Keywords:
Competitive Intelligence, Innovation, Open BankingAbstract
Purpose: Verify how the Competitive Intelligence Cycle (CIC) can be used to generate inputs for managing the innovation process of open banking.
Design/methodology/approach: To reach the purpose goal, a qualitative, descriptive, and exploratory approach was chosen. The sector chosen was the financial industry in Brazil, with the participation of six national banks. Data analysis was conducted using content analysis.
Findings: The CIC is integrated into the innovation processes in banks as a starting point for unleashing innovation.
Research limitations/implications: The results described here are typical of the sample studied within the financial market and cannot be generalized.
Practical implications: The results show important insights for CIC and innovation process researchers that can allow news research about its applications.
Social implications: Banks, fintechs, and digital retail companies will have the opportunity to develop within their planning and product areas and exchange knowledge with university researchers.
Originality/value: At the end of the research, a scheme of interrelationships between the identified categories is presented, suggesting that the CIC develops through the search for information, generating useful results to promote the development and improvement of products and services related to open banking innovation.
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