The electric car market in Brazil: analysis of barriers and suggestions for expansion

Abstract

This report focuses on the issue of barriers observed for the expansion of the adoption of electric vehicles in Brazil. If there is a growing global demand for lower carbon emissions and other polluting gases, this research aims to understand how such vehicles have not yet had a more significant insertion in the market. Supported by the resource based theory (RBT), this study suggests that more investment in innovation, research and development is needed to achieve a differentiated resource in the market. As the methodology here does not involve metrics results, a qualitative survey of the data was made, paying attention to secondary data collected through theoretical framework. The hypothesis is that if there is already a considerable appeal to adopt more sustainable means of transport, which imply less environmental impact and more energy efficiency, there are probably technical and/or structural barriers, so that growth does not happen. In addition to the social issues that limit the purchase of electric vehicles, the main results indicate infrastructure problems for refueling, the need for batteries with greater autonomy and technical adjustments to adapt the recharges. After a detailed description of the technical issues surrounding the subject, the final considerations point to the fact that growth requires strategic partnerships that will make the electric vehicle a differential for companies that best take advantage of the innovation feature that involves this product.