Vol. 9 No. 2 (2008)

(March - April)

Published: 2008-08-04

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PRESENTATION

Moises Ari Zilber
ACTIVITIES OF BRAZILIAN EXPORT JOINT VENTURES IN THE BEACH FASHION SEGMENT

Breno de Paula Andrade Cruz, Deborah Moraes Zouain
THE TECHNOLOGICAL QUALIFICATION OF TABLEWARE INDUSTRIES OF CAMPO LARGO (PR)

Setembrino Soares Ferreira Júnior, João Carlos da Cunha
THE ORGANIC TANGERINE IN “VALE DO CA͔ (RS): SUBSTANTIVE OR INSTRUMENTAL RATIONALITY?

Lessandra Scherer Severo, Eugênio Ávila Pedrozo
CONSUMER PRICE KNOWLEDGE: AN EXAMINATION IN EIGHT PRODUCTS CATEGORIES OF DURABLE GOODS

Marco Antônio Silva, André Torres Urdan
STRATEGIC MANAGEMENT OF BENEFITS: PROPOSAL OF A MATHEMATICAL MODEL FOR EMPLOYEES’ MEDICAL CARE

Patrícia Whebber Souza de Oliveira, Rodrigo José Guerra Leone
THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES UNDER THE MOTIVATIONALl PERSPECTIVE

Luiz Carlos Honório
INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH

Marco Aurélio Marques Ferreira, Luiz Antônio Abrantes, Ronaldo Perez
USE OF DECISION-AID METHODS IN STRATEGIC DECISIONS: THE CASE OF CARGO TRANSPOTATION BOATS MAINTENANCE

Jorge Lindermann, Peter Bent Hansen