DESENVOLVIMENTO DE NEGÓCIO DE UM SISTEMA DE CONTROLE CRUZADO PARA ABASTECIMENTOS MARÍTIMOS

Abstract

This project presents the trajectory of EPACTA, an Environmental Planning and Control Company, in the process of analyzing and developing a new business based on a technological solution for Cross Control of Fuel Supply. The project includes a device capable of offering a solution to mitigate the risk of fuel leaks in the supply of large vessels that occur especially on the high seas and resulting environmental damage, in addition to hindering theft and deviations in this process. The project is characterized as a disruptive innovation for developing a technology through a device that does not exist on the market, offering a direct solution to problems arising from the fuel supply format of large vessels. Innovation also lies in proposing a new business model and monetization strategies. The complexity of this project initially focused on the engineering and development of the variables that make up this device and the execution of a pilot project through outsourced laboratories. In the business development cycle, complexity arises from the need to develop partnerships for the production and marketing channels of the systems. This project tends to have a positive impact on all fuel supply formats for large vessels that are carried out in the seas and rivers, in Brazil and around the world. In addition to the impact due to the potential reduction of leaks and environmental accidents. The method of solving problems and taking advantage of opportunities proposed by Marcondes et al (2017) was followed.