Vol. 8 No. 4 (2007)

(October - December)

Published: 2008-08-01

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PRESENTATION

Moises Ari Zilber
AN INVENTORY OF THE CHARACTERISTICS OF THE MARKETING SCALES CREATED AND TESTED IN BRAZIL

Valter Afonso Vieira, Luiz Antonio Slongo
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION

Fernando Antonio Prado Gimenez, Paulo Hayashi Júnior, Paulo Sérgio Grave
GOALS DEFINITION FOR BANK AGENCIES PERFORMANCE EVALUATION

Idalberto José das Neves Júnior, Solange Garcia, Beatriz Fátima Morgan
INTEGRATING THE ACTIVITY BASED COSTING WITH THE THEORY OF THE CONSTRAINTS: THE APPLICATION OF THE OPERATIONAL ABC IN A CLINIC OF TOOTH TREATMENT

Anderson Soares Silva, Luiz Claudio Otranto Alves, Samuel Cogan
RELATIONSHIP MARKETING: IMPORTANCE AND IMPLICATIONS IN THE CONSUMER MARKET

Sandra Sayuri Yamashita, Maria Aparecida Gouvêa
CHOICE ABOUT ADMINISTRATION PROGRAM: A COMPARATIVE ANALYSIS BETWEEN A PUBLIC AND A PRIVATE INSTITUTION IN THE STATE OF PARAÍBA (PB)

Walmir Rufino da Silva, Márcio André Veras Machado
INTER-ORGANIZATIONAL RELATIONSHIPS AND COMPLEMENTARITY OF KNOWLEDGE: PROPOSAL OF A CONCEPTUAL FRAMEWORK

Alsones Balestrin, Jorge Renato Verschoore
AN EMPIRICAL STUDY OF EUROPEAN CUSTOMER SATISFACTION INDEX (ECSI) APPLICATION IN BRAZIL

Ramon Silva Leite, Cid Gonçalves Filho