Proposition of a Method to Evaluate the Process Maturity of Scenarios inside Organizations

Authors

  • Nathalia Macedo de Moraes Universidade de Fortaleza
  • Sérgio Henrique Arruda Cavalcante Forte Universidade de Fortaleza
  • Oderlene Vieira de Oliveira Universidade de Fortaleza
  • Michelle do Carmo Sobreira Universidade de Fortaleza

Keywords:

Scenarios. Strategy. Processes. Projetct Management. Organizational Maturity

Abstract

Scenario studies are developed by governments and organizations, as a way to foresee future possibilities, in order to development specific strategies. There are few researches in this field oriented to evaluate the effectiveness of these studies, normally we can only found in the specialized literature attributes designed to evaluate the scenario as a document. A possible approach to evaluate scenario quality would be the distinction between content, namely the scenario as a product itself, and the process that supports its elaboration. This research aimed to come out with a method to evaluate the process maturity of scenarios inside organizations. For this, the major components and subcomponents of the scenario process enabling evaluate them were identified. It was defined metrics that indicate the stages of organizational maturity in scenarios, and it was conducted an exercise in applying the method by searching for a selected set of brazilian organizations. As a possible alternative to base the proposed method, it was used the Project Management Maturity Model (PMMM). A multimethodological, qualitative and interpretative study was undertaken, with multiples procedures used to collect and analyze data, including: literature review, interviews with expertises of strategic scenarios and use of content analysis technique. As a result, we obtained a proposal for scenario evaluation process in organizations that considered the following steps: Preparation, Development, Document Production and Utilization, which assemble can allow to evaluate them and determine the dimension which are reached stage: inactivity, initiation, standardization, management and optimization. The application of this method with thirteen brazilian organizations identified regular maturity, unveiling the predominance of this subject in the public sector, with the highest levels observed in national defense organizations. The study offers contributions to the academic and professional fields. For the first adds a new knowledge represented by the proposal of scenario evaluation process, while for the second provides to the organizations and consultancies a methodology that allows the scenario based process as well as the proposition of actions directed to improve identified gaps.

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Author Biographies

Nathalia Macedo de Moraes, Universidade de Fortaleza

Graduação em CIÊNCIAS CONTÁBEIS,  UFC (2000) e DIREITO, Unifor (2004), MBA em Gestão de Pessoas, FGV - RJ (2006). Certificação PMP (2010). Mestrado em ADMINISTRAÇÃO DE EMPRESAS, Unifor (2012), Gerente de Contratações da Companhia de Água e Esgoto do Ceará, interesse nas áreas de Gestão por Processos e de Projetos.

Sérgio Henrique Arruda Cavalcante Forte, Universidade de Fortaleza

Graduado em Engenharia Civil pela Universidade Federal do Ceará (1982) e em Administração de Empresas pela Universidade Estadual do Ceará (1984). Mestre em Administração de Empresas pela Fundação Getulio Vargas - SP (1988) e Doutor em Administração de Empresas pela Fundação Getulio Vargas - SP (1995). Professor titular da Universidade de Fortaleza. Atua na área de Administração, com ênfase em Estratégia Empresarial, Cenários, Governança Corporativa, Gestão Internacional, Empreendedorismo e Metodologia de Pesquisa, com foco empírico de pesquisas em Bancos, Indústrias, Estatais e Instituições de Ensino Superior. Estuda os fenômenos no Brasil, América Latina e Países da Língua Portuguesa. Foi coordenador do curso de Mestrado em Administração no período de 1996 a 2008 e coordenador do Núcleo de Pesquisa do Centro de Ciências Administrativas da Universidade de Fortaleza no período de 2001 a 2008. Foi coordenador de Área de Gestão Internacional da Anpad no período de 2006 a 2009, coordenador de temas e parecerista de eventos de destaque na área, e parecerista de principais periódicos nacionais qualificados pela CAPES.

Oderlene Vieira de Oliveira, Universidade de Fortaleza

Bacharel, Mestra e Doutora em Administração de Empresas pela Universidade de Fortaleza (UNIFOR). Também graduada em Ciências Contábeis pela Universidade de Fortaleza. Professora do Programa de Pós-graduação da Universidade de Fortaleza. Seus interesses de pesquisa estão relacionadas a: Cenários (Estudos do futuro), Estratégia, Recursos e Capacidades, Governança Corporativa e Responsabilidade Social Corporativa em empresas de países emergentes e desenvolvidos. 

 

 

Michelle do Carmo Sobreira, Universidade de Fortaleza

Mestranda em Administração de Empresas pela Universidade de Fortaleza - Unifor, com ênfase em estratégia organizacional; especialista em Docência no Ensino Superior pela faculdade Estácio; graduada em Administração pela Unifor; e bolsista de mestrado pelo Programa de Aperfeiçoamento Docente - Capes. Áreas de interesse: Estratégia Organizacional, Governança Corporativa e Educação de nível superior.

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Published

2014-12-08

Issue

Vol. 16 No. 2 (2015)

Section

Resources and Entrepreneurial Development

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