NOVAS FORMAS DE REPRESENTAÇÃO GRÁFICA NOS TABLETS

Abstract

This dissertation examines, from the graphical representation perspective, some aspects of the passage of texts to the digital and interactive environment of the tablets. For this purpose, it is first commented, based on Vilém Flusser vision, some aspects of the digital coding involved in the process of producing digital texts. It is also situated historically the role of the codes in human visual communication, whether textual or non-textual. Then some technological aspects are discussed in terms of the digital codes and its consequences either for research or social dynamics. This reflection is made based on Lev Manovich, David Harvey and José da Silva Ribeiro. From there some aspects of the relationship of the digital text with the reader are considered, mainly according to Roger Chartier view. This is the scenario in which are situated the recording and analysis of how it is occurring nowadays the graphical representation in tablets. The analysis presented here consider Emil Ruder concepts present in Typographie: A Manual of Design (1967). On one hand, as recent academic works note - as Hilary Kenna’s (2011) - the contemporary graphical representation is still strongly grounded on the principles of the Swiss designer. On the other hand, in this dissertation we consider of relevance to examine how Ruder concepts are employed for the interactive digital media. In this sense, it is also possible to verify, to some extent, how they are being changed and adapted for the new medium. The paper ends pointing to the importance that the digital codes are assuming in the electronic and interactive texts era, as well as their impacts on the social world and the new ways to practice graphic representation that probably will emerge.