Vol. 3 No. 1 (2002)

(January - June)

Published: 2008-06-25

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PRESENTATION

Moises Ari Zilber
MACKENZIE PRESBYTERIAN UNIVERSITY, ON ITS FIFTIETH ANNIVERSARY

Cláudio Lembo
MAUÁ’S CONTROVERSIAL FIGURE

Roberto Minadeo
THE MARKETING MIX IN THE STRATEGIC INTERNET CONTEXT

Geraldo Luciano Toledo, Marcelo Hiroshi Nakagawa, Sandra Sayuri Yamashita
TECHNOLOGY AS A WAY OF BUREAUCRATIC CONTROL: A CRITICAL ANALYSIS OF THE USE OF COMPUTER SECURITY SYSTEMS IN A HIGH-TECH COMPANY

Isabella Freitas Gouveia de Vasconcelos, Luis Hernan Contreras Pinochet
PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW

Vânia Maria Jorge Nassif, Darcy Mitiko Mori Hanashiro
THE CONNECTION BETWEEN POLITICAL AND ECONOMIC CRISIS IN ARGENTINA AND THE FAILURE OF NEOLIBERAL BIASED POLICIES IN LATIN AMERICA

José Matias Pereira
MANAGERIAL SKILLS ADMINISTRATION AND THE CONTRIBUTION OF ORGANIZATIONAL LEARNING– THE EXPERIENCE OF THREE AUSTRALIAN COMPANIES

Cláudia Bitencourt