Vol. 8 No. 1 (2007)

(January - March)

Published: 2008-08-01

START PAGES

PRESENTATION

Moises Ari Zilber
CONSUMER BEHAVIOR IN THE PHARMACEUTICAL INDUSTRY IN CASE OF STOCKOUT – IMPLICATIONS TO SUPPLY CHAIN MANAGEMENT

Maria Aparecida Gouvêa, Monica Rottmann de Biazzi
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY

Adolfo Alberto Vanti, Ângela Rozane de Souza Lindstaedt, Genossi Rauch Miotto, Laurise Martha Pugues, Mirna Muraro
CHOICE OF SALES CHANNELS IN ELECTRONIC COMMERCE

Claudio Santiago Baptista, Delane Botelho
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION

Muriel de Oliveira Gavira, Ana Flávia Portilho Ferro, Sandra Simm Rohrich, Ruy Quadros
IMPACTS OF COMPUTERIZATION IN SUPERMARKETS MANAGEMENT

Nilson Gessoni Sapata Aguilar Ferreira, Marco Antonio Pinheiro da Silveira
FOREIGN CAPITAL FLOWS OF PORTFOLIO INVESTMENT IN STOCKS, INTERNATIONAL CRISES AND IBOVESPA

Horst Dieter Möller, Antônio André Cunha Callado