Vol. 2 No. 1 (2001)

Published: 2008-06-25

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PRESENTATION

Moises Ari Zilber
UNDERSTANDING ALCA

Antônio Delfim Netto
ALCA OR PAN-AMERICAN ECONOMIC COMPETITIVENESS GAMES

Roberto Macedo
LEISURE IN THE DISABLED PERSON’S LIFE: A MATTER OF SOCIAL RESPONSIBILITY AND TOURISM CONSIDERATION

Beatriz Regina Pereira Saeta, Maria Luisa Mendes Teixeira
A STUDY ABOUT PRODUCT BRAND AND LINE EXTENSION STRATEGY

Braulio Alexandre Contento de Oliveira, Fauze Najib Mattar
STRATEGIC POSITIONING SHIFT ANALYSIS IN BRAZILIAN COMMERCIAL BANKS

José Carlos Marucci, Clóvis Machado da Silva
END USER HOUSE APPLIANCES PURCHASE FIDELITY

Lilian Lemos, Silvio Popadiuk, Alexander Berndt
THE INFLUENCE OF ECOLOGICAL CONSIDERATION ON CONVENIENCE GOODS PURCHASE DECISION

Sérgio Luis Stirbolov Motta, Georgio Bedinelli Rossi