Proposal for a Analytical Framework for the Strategic Process - The Case of a Public University
Keywords:
Strategy. Strategic process. Analytical scheme. Public university. Social construction.Abstract
Capture the dynamics of strategic events as they occur and identify external and internal factors involved in the organization is mobilizing its completion for years from researchers in the field. The objective of this paper is to present proposed analytical framework on strategic process at a public university, in this case, the design and implementation of the Institutional Educational Project (PPI) of a new campus. From the analytical point of view , a party - less linear approach to more interpretative strategy, in which their training occurs through social interaction , considering the beliefs and common interpretations of organizational members. Specifically, we seek to know how certain strategies emerge and economic factors which influence the prioritization and decision -making processes of its implementers. The proposal is based on the sociological field, the theories of Structure and Social Change, and the organizational field, the procedural and practical perspectives. The scheme was built, implemented and validated when the episode of the implementation of a new university campus through qualitative research, using the case study methodology. This paper presents the stage of preparation of the scheme. When you undertake a theoretical and methodological able to subsidize search descriptions and explanations of a dynamic process of creating and implementing strategies in a public university is looking to find a way to seize the strategic phenomenon in an integrated manner, and not in a compartmentalized manner, as is observed in many studies. Through the scheme was possible to realize the practical actions of the agents and their influence in the strategic process and how the way events develop influence the practices of strategists. It was possible to intuit that agents in public universities use the power of their expertise to build a context favorable to their interests acting, even if it means significant changes in PPI. For organizational analyst, the scheme is able to define levels of analysis in an integrated manner, temporally delimit the actions and outline methodological procedures.
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