STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR

Authors

  • Claudio A. de Moraes Universidade Presbiteriana Mackenzie
  • Moises Ari Zilber Universidade Presbiteriana Mackenzie

Abstract

The objective of this paper is to evaluate the vality of Porter's typology applied to the polyethylene resins industry. The main generic strategies and industry major strategic groups were identified and also the occurrence of hybrid strategies. A total of 112 observations, using a Likert importance scale, has been got from 71 firms, accounting for 26 competitive methods related to Porter's generic strategies typology. Using the multivariate data analysis method (factor, cluster and discriminant analysis) it was possible to identify six factors or strategy dimensions and to define four strategic main groups.

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Author Biographies

Claudio A. de Moraes, Universidade Presbiteriana Mackenzie

Universidade Presbiteriana Mackenzie – Faculdade de Ciências Econômicas, Contábeis e Administrativas.

Moises Ari Zilber, Universidade Presbiteriana Mackenzie

Universidade Presbiteriana Mackenzie. Programa de Pós-Graduação em Administração de Empresas.

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Published

2008-07-22

Issue

Vol. 5 No. 1 (2004)

Section

Presentation

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