A Scale for Measuring the Importance Socio-Environmental Approach in Business Schools

Authors

  • Carla Vanessa Pinto de Macedo UECE - UNIVERSIDADE ESTADUAL DO CEARÁ
  • Ana Augusta Ferreira de Freitas UECE - UNIVERSIDADE ESTADUAL DO CEARÁ
  • Diego de Sousa Guerra UECE - UNIVERSIDADE ESTADUAL DO CEARÁ

Keywords:

sustainability, socio-environmental approach, measurement instrument, business schools, teacher´s perception

Abstract

Companies represent an entity of great power over society in relation to sustainability. Decisions taken by organizations generate significant impacts on society. In this sense, it is important to know importance attached by professionals of education to topics such as environmental management and sustainability, particularly in business schools, since they are the primary vehicle for training future managers. This was the concern of Costa et al. (2008), when authors assessed importance attached by teachers to the area of environmental management. This study represents an extension of that research, as it seeks to address concepts suggested by the authors, but still covered. The overall objective of study is to propose a scale to measure the importance of the approach in the Socio-Environmental Business courses in the perception of teachers. Combination of itens and their way of operation is given by literature review and through the evaluation of PhD researchers in the area. In a second phase, there was a confirmatory factor analysis which present adequate results for a good scale fit. The application of the questionnaire with 100 teachers showed that they understand that a good management education requires engagement with social and environmental issues. They perceive business courses do not adequately address social and environmental issue, nor encourage this theme in the classroom. Furthermore, teachers don't believe in a real concern of companies with sustainable themes. Although most concepts have formed very close to the most common definition of sustainability, economic, social and cultural rights were not mentioned. Finally, few indicate how the concept is treated, in other words, there isn't references to relevant research projects and/or organizational intervention.

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Author Biographies

Carla Vanessa Pinto de Macedo, UECE - UNIVERSIDADE ESTADUAL DO CEARÁ

Graduada em administração de empresas pela Universidade estadual do ceará, centro de estudos sociais aplicados. Atualmente é consultora da Innesco Consultoria Organizacional. Os principais temas de interesse são Marketing, planejamento estratégico e gestão de pessoas.

 

Ana Augusta Ferreira de Freitas, UECE - UNIVERSIDADE ESTADUAL DO CEARÁ

Ana Augusta Ferreira de Freitas, titulação: Dra pela Universidade Federal de Santa Catarina, Programa de Pós-Graduação em Engenharia de Produção, Afiliação: Universidade Estadual do Ceará, Centro de Estudos Sociais Aplicados, Profª Titular, interesse na áreas de marketing, empreendedorismo e inovação.

Diego de Sousa Guerra, UECE - UNIVERSIDADE ESTADUAL DO CEARÁ

Mestrando em Administração de Empresas pelo Centro de Estudos Sociais Aplicados da Universidade Estadual do Ceará. Tem como principais áreas de interesse as áreas de marketing, métodos quantitativos e sustentabilidade.

Published

2012-10-17

Issue

Section

Human and Social Management