RELATIONSHIP CAPITAL MANAGEMENT: A STUDY CASE IN A TRADITIONAL INDUSTRY IN BRAZIL

Authors

  • Carlos Donizeti Ferreira da Silva Centro Universitário Central Paulista
  • Marcelo Seido Nagano Universidade de São Paulo
  • Edgard Monforte Merlo Universidade de São Paulo

Abstract

The relationship capital and the related management ways used have been presented as an important strategy to reach goals and organizational objectives. In this study, results obtained show the reality of one company that make a new one structure that leads the growth of new related problems associated with the process of knowledge diffusion and management. Especially resource human politics implemented by the company to deal with employees temporary and effectives generated a different perception that can prejudice all the work developed by rela55 tionship capital practices. The study shows that one company which is trying to modernize and stimulate the relationship capital development should develop a new way to evaluate the obtained results. In this case it's necessary to evaluate the development in the seven points identified during this study: knowledge, commitment, relationship, costs, responsibility, information and quality.

KEYWORDS: Intellectual capital; Relationship capital; Commitment; Performance; Knowledge management.

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Author Biographies

Carlos Donizeti Ferreira da Silva, Centro Universitário Central Paulista

Mestre em Engenharia de Produção pela Escola de Engenharia de São Carlos da Universidade de São Paulo (USP). Professor do Centro Universitário Central Paulista (Unicep).

Marcelo Seido Nagano, Universidade de São Paulo

Doutor em Engenharia Mecânica pela Escola de Engenharia de São Carlo da Universidade de São Paulo (USP). Pós-doutorado em Pesquisa Operacional pelo Laboratório Associado de Computação e Matemática Aplicada (LAC) do Instituto Nacional de Pesquisas Espaciais (Inpe). Professor doutor da Escola de Engenharia de São Carlos da Universidade de São Paulo (USP).

Edgard Monforte Merlo, Universidade de São Paulo

Doutor em Administração de Empresas pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (USP). Professor da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (FEA/USP).

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Published

2008-11-26

Issue

Vol. 9 No. 6 (2008)

Section

Presentation

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