IMAGES CONFIGURATION OF THE MANAGERS ABOUT THE STRATEGY CONCEPT

Authors

  • Gabriel Sperandio Milan Universidade de Caxias do Sul
  • Deonir De Toni Universidade de Caxias do Sul

Abstract

The form as the managers defines and implements strategies also depends on the images that they have about the strategy concept. Thus, this work has as objective to identify the strategy images in the managers' perception. One understands that the images are organized as a net of meanings or projects associates and organized around some central elements that they are socially accepted and shared. The identification of the mental images that the managers have regarding strategy is excellent to deep the understanding of the organizational practical adopted in one determined surrounding competitive environment. From the five dimensions proposals for Mintzberg (1987) and of the Method of Image Configuration (MCI), it was looked to identify, in a sample of 46 managers, which its collective strategy image.

KEYWORDS: Strategy; Strategy dimensions; Images configuration; Images organization; Managers' perception.

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Author Biographies

Gabriel Sperandio Milan, Universidade de Caxias do Sul

Doutor em Engenharia de Produção, pela Universidade Federal do Rio Grande do Sul (UFRGS). Professor, pesquisador e coordenador de cursos de pós-graduação (lato sensu) na Universidade Caxias do Sul (UCS).

Deonir De Toni, Universidade de Caxias do Sul

Doutor em Administração pela Universidade Federal do Rio Grande do Sul (UFRGS). Professor da Universidade de Caxias do Sul (UCS).

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Published

2008-11-26

Issue

Vol. 9 No. 6 (2008)

Section

Presentation

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