DISCURSIVE PRACTICES IN THE CONSTRUCTION OF A POLYPHONIC GASTRONOMY

Authors

  • Ivana Benevides Dutra Murta Universidade Federal de Minas Gerais
  • Mariana Mayumi Pereira de Souza Universidade Federal de Minas Gerais
  • Alexandre de Pádua Carrieri Universidade Federal de Minas Gerais

Keywords:

Strategic practices, Discursive practices, Polyphonic gastronomy, Tourism, Spatial Dynamics.

Abstract

In this paper, we aimed to contextualize the gastronomic development and changes in spatial meanings, considering the tactics and strategies involved in this process. The everyday practices reconstruct continuously the culinary meanings and, in the case of the district of Macacos, a city in the state of Minas Gerais, 30 km from Belo Horizonte, we observed that a mosaic of gastronomic offers reflects the everyday practices and projects certain identity of the district to tourists. Macacos became a regional gastronomic pole or route at the end of twentieth century, but it has already developed a lot in this sector and counts on several restaurants of regional and international food. In this context, we wanted to know: how gastronomic strategies and tactics are built in Macacos? In order to answer this question, we analyzed documents, the restaurants’ menu and we interviewed the restaurants’ owners and employees. By the end, we found out that polyphony was the strategy in all gastronomic activities in Macacos. However, we observed a differentiation associated to the restaurant owners’ origin: the entrepreneurs from Macacos tended to work with regional food and the entrepreneurs from outside the district tended to work with what they classified as “international food”. In the coexistence of typical and exotic, polyphony and pictoriality are relevant practices.

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Author Biographies

Ivana Benevides Dutra Murta, Universidade Federal de Minas Gerais

Bacharel em Turismo pelo Departamento de Geografia da Universidade Federal de Minas Gerais (UFMG). Pesquisadora do Núcleo de Estudos Organizacionais e Sociedade (Neos) da Faculdade de Ciências Econômicas da Universidade Federal de Minas Gerais.

Mariana Mayumi Pereira de Souza, Universidade Federal de Minas Gerais

Mestranda do Programa de Pós-graduação em Administração da Universidade Federal de Minas Gerais (UFMG). Pesquisadora do Núcleo de Estudos Organizacionais e Sociedade (Neos) da Faculdade de Ciências Econômicas da Universidade Federal de Minas Gerais.

Alexandre de Pádua Carrieri, Universidade Federal de Minas Gerais

Doutor em Administração pelo Centro de Pós-graduação e Pesquisa em Administração da Universidade Federal de Minas Gerais (UFMG). Professor do Programa de Graduação e do Centro de Pós-Graduação e Pesquisa em Administração da Universidade Federal de Minas Gerais.

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Published

2009-11-04

Issue

Vol. 11 No. 1 (2010)

Section

Human and Social Management

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