STRATEGY IN BRAZILIAN PENSION FUNDS: CONTRIBUTIONS FOR THE CONSTRUCTION OF AN ANALYSIS MODEL

Authors

  • Silvio Omar Leal dos Santos Fundo de Pensão de Funcionários do Banco do Brasil
  • José Antônio Valle Antunes Júnior Universidade do Vale do Rio dos Sinos
  • Rodrigo Pinto Leis Faculdades Rio-grandenses

Abstract

As for Pension Funds, there is a limited amount of studies related to the strategy theme. This work contributes to the construction of the Brazilian Pension Fund's strategy. Using an exploratory research based in a Multiple Case Study, this article aims to propose a model capable of guiding the Funds strategies' analysis. Based in concepts such as competitiveness, competition and competitive advantage, a theoretical model was built. Because of the specific characteristics of that industry, Governance and Social Responsibility concepts were added. Based in this proposed model, relevant factors to the strategies' formulation and competitive advantages to each one of the studied cases were established, enabling the authors to suggest a dynamic competition' behavior pattern for that industry. According to the conceived pattern, a classification of the studied Funds was also proposed, allowing one to verify that Pension Funds present different perceptions about competition, following different general strategic orientations.

KEYWORDS: Pension funds; Business strategy; Analysis model; Strategy types; Multiple case study.

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Author Biographies

Silvio Omar Leal dos Santos, Fundo de Pensão de Funcionários do Banco do Brasil

Mestre em Administração, Organizações e Competitividade pela Universidade do Vale do Rio dos Sinos (UNISINOS). Gerente executivo do Fundo de Pensão de Funcionários do Banco do Brasil (PREVI-BB).

José Antônio Valle Antunes Júnior, Universidade do Vale do Rio dos Sinos

Doutor em Administração pelo Programa de Pós-graduação em Administração da Universidade Federal do Rio Grande do Sul (PPGA-UFRGS). Professor titular da Universidade do Vale do Rio dos Sinos (UNISINOS).

Rodrigo Pinto Leis, Faculdades Rio-grandenses

Doutorando pelo Programa de Pós-graduação em Administração da Universidade Federal do Rio Grande do Sul (PPGA-UFRGS-NITEC) e Doctorant à Euromed Marseille École de Management – França. Professor titular das Faculdades Rio-grandenses (FARGS) e professor convidado da Euromed Marseille École de Management – França.

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Published

2008-08-04

Issue

Vol. 9 No. 1 (2008)

Section

Presentation

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