Income, Consumption and Centralization of Work in the Brazilian "New Middle Class"

Authors

  • Nayara Silva de Noronha Escola de Administração de Empresas de Administração de Empresas da Fundação Getúlio Vargas - EAESP/FGV
  • Déborah Mara Siade Barbosa Universidade Federal de Minas Gerais - UFMG

Keywords:

Social class. New middle class. Income. Consumption. Work.

Abstract

Purpose: Understand the centrality of work for Brazilian emerging social class, known as "new" middle class.

Originality/Gap/Relevance/Implications: This paper contributes academically, since this is a recent discussion and in construction phenomenon. If we are talking about a class where work remains centralizing element of their lives and, therefore, the organizational world is of fundamental importance that the Organizational Studies to be critical with this phenomenon.

Key Methodological aspects:  There are few papers written about this theme, so our paper was based on the method systematic review of literature.

Summary of key results: The simple and superficial association between class, income and consumption are not able to understand the complexity that behind the distinction structures and separation of classes. When we perceive society as a mere reproduction of the market, for example, income and consumption, we are perpetuating the naturalization of overexploitation of capital that was transmuted of individual action. The accumulation turned something as subtle in society we don’t  realize that the exaltation of income and consumption as response to social changes is frivolous and hides all the symbolic domination of capitalism.  

Key considerations/conclusions: we declare there isn’t the formation of a new middle class, but a new working class. For these subjects, the work remains the central element and transforming their lives, which also allows access to what were once restricted to a small portion of the population.

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Author Biographies

Nayara Silva de Noronha, Escola de Administração de Empresas de Administração de Empresas da Fundação Getúlio Vargas - EAESP/FGV

Doutoranda em Estudos Organizacionais na Escola de Administração de Empresas de Administração de Empresas da Fundação Getúlio Vargas - EAESP/FGV e professora do IFSULDEMINAS.

Déborah Mara Siade Barbosa, Universidade Federal de Minas Gerais - UFMG

Doutoranda em Administração pela Universidade Federal de Minhas Gerais

Published

2016-02-12

Issue

Section

Human and Social Management