COMPETENCY-BASED MANAGEMENT AND SUSTAINABLE COMPETITIVE ADVANTAGE IN BANKING ORGANIZATIONS

Authors

  • Carla Patricia Bahry Universidade Federal de Santa Catarina
  • Suzana da Rosa Tolfo Universidade Federal de Santa Catarina

Abstract

One of the main challenges organizations face today is maintaining a sustainable competitive advantage and surviving in the marketplace. Identifying core competencies and competency-based management has been emerging as a way to competitively improve products and services. This article discusses concepts regarding the development and application of employee's knowledge, skills and attitudes (competencies). The focus is specifically on banking organizations, which, in recent years, have been undergoing profound methodological and procedural changes, resulting in an increased demand for more capacitated workers who demonstrate a high potential for growth. In order to quickly obtain precise information regarding the frequent economic, social, political and technological transformations of the environment, organizations have been seeking to create favorable conditions to develop, to validate and to apply their employee's competencies.

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Author Biographies

Carla Patricia Bahry, Universidade Federal de Santa Catarina

Graduada em Administração de Empresas. Mestranda em Administração de Empresas na UFSC.

Suzana da Rosa Tolfo, Universidade Federal de Santa Catarina

Psicóloga, mestre e doutora em Administração de Recursos Humanos. Professora adjunta do Departamento de Psicologia e dos cursos de Mestrado em Psicologia e Administração da UFSC. Departamento de Psicologia – CFH – UFSC

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Published

2008-07-23

Issue

Vol. 5 No. 2 (2004)

Section

Presentation

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