THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY

Authors

  • Romualdo Douglas Colauto Universidade Federal de Santa Catarina
  • Caio Márcio Gonçalves Universidade Federal de Santa Catarina
  • Ilse Maria Beuren Universidade Regional de Blumenau
  • Neri dos Santos Universidade Federal de Santa Catarina

Abstract

The aim of competitive intelligence is to support decisions taken at a strategic and tactical level by organizations. Competitive Intelligence uses critical success factors in helping define executive and specialists needs when focusing on questions of strategy for their companies. In this sense, this work aims at identifying those critical success factors which give support to the system of competitive intelligence in a Brazilian company. As its methodology, this work was outlined as exploratory research with a case study, using a Brazilian compressor manufacturer as the subject of the research. Initially, a brief theoretical study concerning competitive intelligence and critical success factors is established. Following this, the company itself is presented as the object of the case study and, finally, a list of those success factors that the company considers critical. The research results show that competitive intelligence activity is integrated within the structural and operational model and that critical success factors help the company's strategic plan on focusing on the competitor.

Downloads

Download data is not yet available.

Author Biographies

Romualdo Douglas Colauto, Universidade Federal de Santa Catarina

Doutorando em Engenharia de Produção – Universidade Federal de Santa Catarina.

Caio Márcio Gonçalves, Universidade Federal de Santa Catarina

Mestrando em Engenharia de Produção – Universidade Federal de Santa Catarina.

Ilse Maria Beuren, Universidade Regional de Blumenau

Doutora em Controladoria e Contabilidade – FEA/USP. Professora do Programa de Pós-Graduação em Ciências Contábeis da Universidade Regional de Blumenau (PPGCC – FURB) – Santa Catarina.

Neri dos Santos, Universidade Federal de Santa Catarina

Doutor em Engenharia de Produção. Professor do Programa de Pós-Graduação em Engenharia de Produção da Universidade Federal de Santa Catarina.

Downloads

Published

2008-07-23

Issue

Vol. 5 No. 2 (2004)

Section

Presentation

License

Once the papers have been approved, the authors will assign their copyrights to this Journal.  The Copyright Assignment Conditions include:

1.  The Mackenzie Administration Journal holds the rights to all the papers published therein through assignment of copyright. 

2.  The author retains moral rights to the paper, including the right to identify the author whenever the article is published.

3. As of July 1, 2015 RAM adopted the CC-BY license standard (Creative Commons– BY). Authors are allowed to copy, distribute, display, transmit and adapt articles. Authors must attribute to RAM explicitly and clearly an article’s original publication (with reference to the journal’s name, edition, year and pages in which the article was originally published), yet without suggesting that RAM endorses the author or its use of the article. Contents are released by means of the CC-BY license to fully inter-operate with a variety of different systems and services, including for commercial purposes. In case of an article’s reuse or distribution, authors must make the article’s licensing terms clear to third parties. CC-BY criteria follow open access policies by major OA (Open Access) publishers and journals, such as PLoS, eLife, Biomed Central and Hindawi, among others.

4.  When formally requested by the author, this Journal may allow the paper to be published as a chapter or part of a book.  The only requirement is that prior publication in this Journal (Journal name, issue, year and pages) must be clearly and explicitly shown as a reference.