STRATEGIC ALIGNMENT BETWEEN EQUIPMENT MANUFACTURING AND FOOD PROCESSING COMPANIES

Authors

  • Roberto Giro Moori Universidade Presbiteriana Mackenzie
  • Alexandre Nabil Ghobril Universidade Presbiteriana Mackenzie
  • Reynaldo Cavalheiro Marcondes Universidade Presbiteriana Mackenzie

Abstract

The aim of this study is to verify the alignment of the competitive priorities and trade-offs in operations strategy between food processing companies and their supplier & equipment manufacturing companies. Based on research of exploratory and descriptive nature, the data was collected from managers of the operation area which were obtained 77 answers related to equipment manufacturing, and 55 answers related to food processing companies. The data treated statistically revealed that: a) in scope of equipment supply chain, the factor "quality" was the main competitive priority aligned among customers, food processing and supplier & equipment manufacturing; b) in scope of using equipment manufacturing, there were evidences of trade-off between the variables "stock reduction" and "quickly delivery". These results allowed to conclude that: a) "quality" is used to link corporative strategy with business unity, and to create an entrance barrier to new competitors; b) the use of trade-off as a tool to explore the maximum productive capacity of the equipments.

Key-words: trade offs, trade ons, strategic alignment, competitive priorities, mechanic capital goods.

Downloads

Download data is not yet available.

Author Biographies

Roberto Giro Moori, Universidade Presbiteriana Mackenzie

Doutor em Engenharia da Produção pela Escola Politécnica da Universidade de São Paulo (USP). Professor titular do Centro de Ciências Sociais Aplicadas da Universidade Presbiteriana Mackenzie (UPM).

Alexandre Nabil Ghobril, Universidade Presbiteriana Mackenzie

Doutor em Administração do Programa de Pós-Graduação e Administração pela Universidade Presbiteriana Mackenzie (UPM). Coordenador do Núcleo de Inovação e Tecnologia do Centro de Ciências Sociais Aplicadas da Universidade Presbiteriana Mackenzie (UPM).

Reynaldo Cavalheiro Marcondes, Universidade Presbiteriana Mackenzie

Doutor em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (USP). Professor titular do Programa de Pós-Graduação em Administração de Empresas do Centro de Ciências Sociais Aplicadas da Universidade Presbiteriana Mackenzie (UPM).

Downloads

Published

2009-06-18

Issue

Vol. 10 No. 4 (2009)

Section

Resources and Entrepreneurial Development

License

Once the papers have been approved, the authors will assign their copyrights to this Journal.  The Copyright Assignment Conditions include:

1.  The Mackenzie Administration Journal holds the rights to all the papers published therein through assignment of copyright. 

2.  The author retains moral rights to the paper, including the right to identify the author whenever the article is published.

3. As of July 1, 2015 RAM adopted the CC-BY license standard (Creative Commons– BY). Authors are allowed to copy, distribute, display, transmit and adapt articles. Authors must attribute to RAM explicitly and clearly an article’s original publication (with reference to the journal’s name, edition, year and pages in which the article was originally published), yet without suggesting that RAM endorses the author or its use of the article. Contents are released by means of the CC-BY license to fully inter-operate with a variety of different systems and services, including for commercial purposes. In case of an article’s reuse or distribution, authors must make the article’s licensing terms clear to third parties. CC-BY criteria follow open access policies by major OA (Open Access) publishers and journals, such as PLoS, eLife, Biomed Central and Hindawi, among others.

4.  When formally requested by the author, this Journal may allow the paper to be published as a chapter or part of a book.  The only requirement is that prior publication in this Journal (Journal name, issue, year and pages) must be clearly and explicitly shown as a reference.