SUSTAINABLE GROWTH FOR THE PLASTICS INDUSTRY CREATING ACTION STRATEGICS

Authors

  • James T. C. Wright Universidade de São Paulo
  • Renata A. Giovinazzo Fundação Escola de Comércio Álvares Penteado

Abstract

The firms that constitute the plastics production sector are confronting a huge challenge to guarantee the sustainability of an industry whose products, once used, take more than 300 years to decompose. In Brazil, the per capita consumption of plastics will evolve from 20kg/year to about 35kg/year in 2010, totalizing 6,5 millions of tons per year. In this context and in face of the sector's need to establish the basis for environmentally sustainable growth, the authors proposed a program of action to increase the plastic recycling in the country. This article shows how a Structuring for Change methodology was used, with the application of the Interpretive Structural Modeling Technique and the Delphi Technique to define action strategies for the sector, from an integrated vision of the problem.

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Author Biographies

James T. C. Wright, Universidade de São Paulo

Engenheiro civil pela Escola de Engenharia da Universidade Mackenzie. Mestre em Engineering Management pela Vanderbilt University (EUA). Doutor em Administração de Empresas pela FEA-USP. Coordenador do Programa de Estudos do Futuro da Fundação Instituto de Administração, onde implantou e coordena o Programa MBA Executivo Internacional. Professor da Área de Política de Negócios e Economia de Empresas do Departamento de Administração da FEA-USP.

Renata A. Giovinazzo, Fundação Escola de Comércio Álvares Penteado

Economista pela Universidade de São Paulo. Mestre e doutoranda em Administração de Empresas pela FEA-USP, na área de Política de Negócios e Economia de Empresas. Atua como coordenadora de pesquisas e consultora em projetos do Programa de Estudos do Futuro. Assistente acadêmica do Programa MBA Executivo Internacional da FIA. Professora auxiliar na Fundação Escola de Comércio Álvares Penteado (Fecap).

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Published

2008-07-22

Issue

Vol. 5 No. 1 (2004)

Section

Presentation

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