PARTICIPATORY ACTION RESEARCH AS A METHODOLOGICAL STRATEGY FOR THE STUDY OF SOCIAL ENTREPRENEURSHIP IN BUSINESS ADMINISTRATION

Authors

  • Marcos Bidart Carneiro de Novaes Escola de Negócios Trevisan
  • Antonio Carlos Gil Universidade de São Caetano do Sul

Abstract

This essay aims to analyze and discuss how participatory action research can be applied as a methodological strategy in business administration. This analysis focuses mainly on the field of entrepreneurship and, more specifically, social entrepreneurship, highlighting the advantages and limitations of this research strategy. Firstly, the main research paradigms in business administration are analyzed and participatory-action research is defined as a research modality set within the radical humanist paradigm. Then, the characteristics of participatory research are identified and it is contrasted with other research modalities, specially with participant observation and action research. Participatory action research is then presented and the authors proceed with the presentation of a review of recent researches which it was used. They finish the work proposing that avaliation of works with this kind of methodology must be different then those used for traditional research.

KEYWORDS Methodology; Participatory research; Action-research; Critical research; Entrepreneurship.

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Author Biographies

Marcos Bidart Carneiro de Novaes, Escola de Negócios Trevisan

Mestre em Administração pela Universidade de São Caetano do Sul (USCS). Professor do Departamento de Administração da Escola de Negócios Trevisan.

Antonio Carlos Gil, Universidade de São Caetano do Sul

Doutor em Saúde Pública pela Universidade de São Paulo (USP). Professor do Departamento de Pós-Graduação da Universidade de São Caetano do Sul (USCS).

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