SOURCE TAGGING IN BRAZIL: TENDENCIES AND POSSIBLE IMPACTS

Authors

  • Cláudio Felisoni de Angelo Universidade de São Paulo
  • João Paulo Lara Siqueira Universidade de São Paulo

Abstract

The stabilization of Brazilian economy changed the focus of the retail management process. At the time that the inflation was very high it was possible to overcame operational losses investing money in financial market. Since 1994, the conditions faced by retail companies are being deeply modified. Facing stable prices, manufacturers and retailers are being forced to enhance their operations. One of the suggestions is diminishing operational retail losses as shop lift carried out by employees and customers. The source tagging process has been pointed out as one of the more adequate solutions for the problem. The purpose of this exploratory work is to identify the real tendency to introduce this new technology in Brazilian market as well as to settle its main consequences. The work concludes that there is a clear disposition of the companies to incorporate the source tagging process. Products that are source tagged receive the benefits of better exposition stimulating the sales increase. The problem is that there is a possibility of thesupply chain become overstocked.

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Author Biographies

Cláudio Felisoni de Angelo, Universidade de São Paulo

Professor titular da Faculdade de Economia, Administração e Ciências Contábeis da Universidade de São Paulo. Presidente da Fundação Instituto de Administração (FIA). Coordenador geral do Programa de Administração de Varejo (Provar).

João Paulo Lara Siqueira, Universidade de São Paulo

Mestre em Administração pela Faculdade de Economia, Administração e Ciências Contábeis da Universidade de São Paulo. Pesquisador associado ao Programa de Administração de Varejo (Provar).

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Published

2008-07-18

Issue

Vol. 4 No. 1 (2003)

Section

Presentation

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