STRATEGIES OF GROWTH: THE ALTERNATIVE OF MERGERS AND ACQUISITIONS

Authors

  • Moises Ari Zilber Universidade Presbiteriana Mackenzie
  • Adalberto Américo Fischmann Universidade de São Paulo
  • Eugen Erich Pikieny Universidade Presbiteriana Mackenzie

Abstract

This work shows the priority reasons in the usage of Mergers and Acquisistions towards the company growth. Besides, the practical results obtanained from this strategy were evaluated. An exploratory study, through a qualitative research was developed based on autoparts industry located in San Paolo, Brazil. Highly qualified managers of this sector were interviewed. Theoretical basis for the results evaluation was a SWOT matrix of business strategy. Conclusions of this research show that the main reasons for the usage of Mergers and Acquisitions are portfolio products enlargement, essential competences increasing and innovation. Besides, a reliable positioning of the executives was detected, considering the effectiveness of growth through Mergers and Acquisistions.

KEYWORDS: Strategy; Growth; Mergers and acquisitions; Portfolio.

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Author Biographies

Moises Ari Zilber, Universidade Presbiteriana Mackenzie

Universidade Presbiteriana Mackenzie Programa de Pós-graduação em Administração de Empresas

Adalberto Américo Fischmann, Universidade de São Paulo

Universidade de São Paulo Faculdade de Economia e Administração

Eugen Erich Pikieny, Universidade Presbiteriana Mackenzie

Universidade Presbiteriana Mackenzie Programa de Pós-graduação em Administração de Empresas

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Published

2008-06-27

Issue

Vol. 3 No. 2 (2002)

Section

Presentation

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