CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES

Authors

  • Sylvia Constant Vergara Fundação Getúlio Vargas
  • David Ricardo Moreira Ramos Universidade Cândido Mendes

Abstract

Corporate universities are a recent and important organizational strategy aiming to potencialyze employees' development and, then, contribute to the creation or maintenance of competitive advantages. This paper presents and analyzes the results of a study in five Brazilian corporations, leaders in their markets, which have created a corporate university. This investigation intends
to identify the reasons to their creation and their performance by interviews done with the executives in charge of these universities. Authors conclude that the studied corporate universities were created to overcome gaps of the traditional training and development programs which use, predominantly, the classroom method and have, in general, doctrinal character and try to aline
their practices with competency management and knowledge management.

KEYWORDS: Continuous learning; Doctrinal character; Classroom method; Distance learning; Knowledge management.

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Author Biographies

Sylvia Constant Vergara, Fundação Getúlio Vargas

Professora Titular da Escola Brasileira de Administração Pública e de Empresas da Fundação Getúlio Vargas. Doutora em Educação pela Universidade Federal do Rio de Janeiro. Mestre em Administração Pública pela Fundação Getúlio Vargas. Pedagoga pela Universidade do Estado do Rio de Janeiro.

David Ricardo Moreira Ramos, Universidade Cândido Mendes

Professor da Universidade Cândido Mendes (RJ). Mestre em Administração Pública pela Fundação Getúlio Vargas. Administrador pela Universidade Federal do Rio de Janeiro.

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Published

2008-06-27

Issue

Vol. 3 No. 2 (2002)

Section

Presentation

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