PRIVATE UNIVERSITIES COMPETITIVENESS UNDER A RESOURCE BASED VIEW

Authors

  • Vânia Maria Jorge Nassif Universidade Presbiteriana Mackenzie
  • Darcy Mitiko Mori Hanashiro Universidade Presbiteriana Mackenzie

Abstract

The resource-based view states that the resources of the organization constitute in the main determinant of sustained competitive advantage. Therefore, the objective of the research is identify the professor's competence required by private universities in the State of São Paulo, as being the primordial element to enhance the competitiveness of these institutions. The qualitative and quantitative researches revealed that the professor's competence is not shown as competitiveness factor. The investments in infrastructure and monthly fees and tuition are viewed as competitive advantage. This perspective is coherent with the operational role of HR area of these institutions, that doesn't carry out actions to develop the competencies identified in this research. The selection of professor is based upon academic credentials, the knowledge of a specific area and the professional experience. The professor's distinctive competencies should be the focus of primordial development in order to become a source of sustained competitive advantage for the universities.

KEYWORDS: Competitiviness, teaching competence, private universities.

Downloads

Download data is not yet available.

Author Biographies

Vânia Maria Jorge Nassif, Universidade Presbiteriana Mackenzie

Coordenadora de Trabalho de Graduação Interdisciplinar e Professora da Universidade Presbiteriana Mackenzie Psicóloga, mestre em Educação e doutora em Administração de Empresas.

Darcy Mitiko Mori Hanashiro, Universidade Presbiteriana Mackenzie

Professora Adjunta do Curso de Pós-Graduação em Administração de Empresas da Universidade Presbiteriana Mackenzie. Economista, mestre e doutora em Administração de Empresas.

Downloads

Published

2008-06-25

Issue

Vol. 3 No. 1 (2002)

Section

Presentation

License

Once the papers have been approved, the authors will assign their copyrights to this Journal.  The Copyright Assignment Conditions include:

1.  The Mackenzie Administration Journal holds the rights to all the papers published therein through assignment of copyright. 

2.  The author retains moral rights to the paper, including the right to identify the author whenever the article is published.

3. As of July 1, 2015 RAM adopted the CC-BY license standard (Creative Commons– BY). Authors are allowed to copy, distribute, display, transmit and adapt articles. Authors must attribute to RAM explicitly and clearly an article’s original publication (with reference to the journal’s name, edition, year and pages in which the article was originally published), yet without suggesting that RAM endorses the author or its use of the article. Contents are released by means of the CC-BY license to fully inter-operate with a variety of different systems and services, including for commercial purposes. In case of an article’s reuse or distribution, authors must make the article’s licensing terms clear to third parties. CC-BY criteria follow open access policies by major OA (Open Access) publishers and journals, such as PLoS, eLife, Biomed Central and Hindawi, among others.

4.  When formally requested by the author, this Journal may allow the paper to be published as a chapter or part of a book.  The only requirement is that prior publication in this Journal (Journal name, issue, year and pages) must be clearly and explicitly shown as a reference.