THE HUMANIZED ENTREPRENEUR AS AN ALTERNATIVE TO THE TYCOON: A NEW CONCEPT IN ENTREPRENEURSHIP, INSPIRED BY THE FILM AMERICAN BEAUTY

Authors

  • Fernando Gomes de Paiva Júnior Universidade Federal de Pernambuco
  • Simone Almeida Universidade Federal de Pernambuco
  • José Roberto Ferreira Guerra Universidade Federal de Pernambuco

Abstract

An attempt was made to delineate the concept of the humanized entrepreneur, through an analysis of the film American Beauty. Through a comparative analysis of the movie's characters and their association with cultural tropes of entrepreneurship, a critical evaluation was made of the humanized entrepreneur vs. the successful atomistic delinquent. The former builds his identity in the sphere of social relations as a mode of human emancipation, whereas the latter is characterized as having individualist and impersonal behaviour patterns. Since entrepreneurship can be viewed from both a socio-historical and humanized perspective, such an analysis can contribute to the discussion of the topic beyond its simply economic dimension. Such can occur when individualistic and utilitarian ideas which extend beyond the logic of purely rational action are taken into account. Such a multifaceted understanding of this phenomenon highlights the position of the entrepreneur as an agent committed to changes in social reality.

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Author Biographies

Fernando Gomes de Paiva Júnior, Universidade Federal de Pernambuco

Doutor em Administração pela Universidade Federal de Minas Gerais (UFMG). Professor Adjunto do Centro de Ciências Sociais Aplicadas da Universidade Federal de Pernambuco (UFP).

Simone Almeida, Universidade Federal de Pernambuco

Mestre em Administração pela Universidade Federal de Pernambuco (UFP). Professora Assistente do Centro de Ciências Sociais Aplicadas da Universidade Federal de Pernambuco (UFP).

José Roberto Ferreira Guerra, Universidade Federal de Pernambuco

Mestrando pelo Centro de Ciências Sociais Aplicadas da Universidade Federal de Pernambuco (UFP). Graduado em Administração pela Universidade Federal de Pernambuco (UFP).

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Published

2009-01-13

Issue

Vol. 9 No. 8 (2008): Special Thematic Editon on Entrepreneurship

Section

Presentation

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