DRAMATURGICAL APPROACH AND VISUAL RESEARCH METHODS: THE OBSERVATION OF IMPRESSION MANAGEMENT ON SOCIAL INTERACTIONS

Authors

  • José Ricardo Costa de Mendonça Universidade Federal de Pernambuco
  • Maria Auxiliadora Leal Correria Faculdade Integrada de Pernambuco

Abstract

This article aims to discuss the dramaturgical approach ally to visual methods of collecting data for the study of impression management. A fi eld study is described and discussed. It is argued that in the observation of social actors (individuals or organizations) managing impressions, the acquisition of data by photographs, fi lms or videos, offers to researcher a powerful record of actions. The research approach was qualitative, both for the gathering and analysis of data. Despite the visual methods may consist of both still images (photographs), the moving images (fi lm and video), to interfere as little as possible in reality observed, opted for the production of only photos of physical environments, without the presence of organizational. To carry out the photos, a digital camera was used. The number of images produced reached 95 photos. It is argued that this work demonstrate some methodological possibilities for organization area by addressing methods of visual search, because despite rather spreaded in visual anthropology and sociology visual, visual methods have only recently been adopted in organizational studies.

KEYWORDS: Dramaturgical method; Visual methods; Impression management; Qualitative research; Physical environment.

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Author Biographies

José Ricardo Costa de Mendonça, Universidade Federal de Pernambuco

Doutor em Administração pelo Programa de Pós-Graduação em Administração da Universidade Federal do Rio Grande do Sul (PPGA/EA/UFRGS). Professor Adjunto I da Universidade Federal de Pernambuco (UFPE).

Maria Auxiliadora Leal Correria, Faculdade Integrada de Pernambuco

Mestre em Administração pelo Programa de Pós-Graduação em Administração da Universidade Federal de Pernambuco (PROPAD/UFPE). Professora da Faculdade Integrada de Pernambuco (Facipe).

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Published

2008-10-21

Issue

Vol. 9 No. 4 (2008): Special Thematic Editon on Methodology

Section

Presentation

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