CRITICAL FACTORS OF SUCCESS IN THE PORCESS OF FORMATION AND DEVELOPMENT OF SOCIETY OF EXPORT IN THE SECTION OF MAKINGS

Authors

  • Virginia do S. Motta Aguiar Universidade Estadual da Paraíba
  • Gesinaldo Ataíde Cândido Universidade Federal de Campina Grande
  • Geraldo Macial de Araújo Universidade Federal da Paraíba

Abstract

One of the principal characteristics of the current environment of businesses and of administration it has been the performance under the form of new arrangements organizational, based in practice of beginnings of the social nets. In this context, the export society have been a practice used for small and averages companies as a mechanism capable to generate larger managerial competitiveness. Starting from these considerations, the present article has as objective identifies a group of factors that take to the success or the failure of the export society in the section of makings in Brazil. In methodological terms, a study was accomplished of in case multiple among two experiences of export society in the section of makings in Brazil, using the observation non participant's techniques and accomplishment of interviews with the entrepreneurs of the section and local leaderships. The obtained results show that the success in export society depends on the existence of a strategic orientation with regard to the constitution of alliances and in a way more government dynamics, capable to articulate in an united and harmonious way all the several ones integral, considering your needs and specific interests.

KEYWORDS: Competitiveness; Strategy; Society of export; Governance; Manufacturing.

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Author Biographies

Virginia do S. Motta Aguiar, Universidade Estadual da Paraíba

Doutora em Engenharia de Produção pela Universidade Federal da Paraíba (UFPB). Professora da Universidade Estadual da Paraíba (UEPB) e da Faculdade de Ciências Sociais e Aplicadas (Facisa).

Gesinaldo Ataíde Cândido, Universidade Federal de Campina Grande

Doutor em Engenharia de Produção pela Universidade Federal de Santa Catarina (UFSC). Professor Titular em Administração Geral da Universidade Federal de Campina Grande (UFCG).

Geraldo Macial de Araújo, Universidade Federal da Paraíba

Doutor em Engenharia de Produção pela Universidade de São Paulo (USP). Professor Associado I da Universidade Federal da Paraíba (UFPB).

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Published

2008-08-28

Issue

Vol. 9 No. 3 (2008)

Section

Presentation

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