THE ORGANIC TANGERINE IN “VALE DO CA͔ (RS): SUBSTANTIVE OR INSTRUMENTAL RATIONALITY?

Authors

  • Lessandra Scherer Severo Universidade Federal do Rio Grande do Sul
  • Eugênio Ávila Pedrozo Universidade Federal do Rio Grande do Sul

Abstract

Considering the decision process as a logical process, resulted form human intelligence and rationality, the proposal of this paper is to verify if the organic agriculturists were more inclined to a substantive or instrumental rationality and if their Cooperative Ecocitrus can be classified as a substantive organization. This paper was based on the theoretical model about rationality constructed by Mauricio Serva (1993, 1997) and on the proposal of substantive organizations by Guerreiro Ramos (1989). It is a theoretical-empiricist study with qualitative approach and posing a descriptive and exploratory character. Taking in account some results, came by semi-structured interview and by closed questionnaires, applied in July and August 2006, it was possible characterize Ecocitrus as a high intensity substantive organization.

KEYWORDS: Organic tangerines; Instrumental rationality; Substantive rationality; Substantive organization; Cooperative.

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Author Biographies

Lessandra Scherer Severo, Universidade Federal do Rio Grande do Sul

Mestre em Gestão da Tecnologia e Produção pela Escola de Administração da Universidade Federal do Rio Grande do Sul (PPGA-UFRGS).

Eugênio Ávila Pedrozo, Universidade Federal do Rio Grande do Sul

Doutor pelo Institut National Polytechnique de Lorraine (França). Professor de pós-graduação na Escola de Administração da Universidade Federal do Rio Grande do Sul (PPGA-UFRGS).

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Published

2008-08-04

Issue

Vol. 9 No. 2 (2008)

Section

Presentation

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