INVESTIGATION OF STRATEGIC GROUPS IN THE INDUSTRY OF DAIRY PRODUCTS BY MULTIVARIATE APPROACH

Authors

  • Marco Aurélio Marques Ferreira Universidade Federal de Viçosa
  • Luiz Antônio Abrantes Universidade Federal de Viçosa
  • Ronaldo Perez Universidade Federal de Viçosa

Abstract

The objective of this paper was to analyze the strategic group in the industry of dairy products. The study was based in the approach of strategic groups and it used as methodology the multivariate analysis of data. The Factorial Analysis was used for the construction of the strategic components and the cluster analysis was used to define the strategic groups. They participated in the research 188 companies of dairy products of the state of Minas Gerais. The results pointed out the presence of strategic factors in the industry and they made possible to build three strategic groups: Small and Specialized companies; High and Diversified companies and Medium and Differentiated companies.

KEYWORDS; Strategic groups; Multivariate analysis; Cluster; Factorial analysis; Dairy products.

Downloads

Download data is not yet available.

Author Biographies

Marco Aurélio Marques Ferreira, Universidade Federal de Viçosa

Doutor em Economia Aplicada pela Universidade Federal de Viçosa (UFV). Professor adjunto da Universidade Federal de Viçosa (UFV).

Luiz Antônio Abrantes, Universidade Federal de Viçosa

Doutor em Administração pela Universidade Federal de Lavras (UFLA). Professor adjunto da Universidade Federal de Viçosa (UFV).

Ronaldo Perez, Universidade Federal de Viçosa

Doutor em Engenharia de Alimentos pela Universidade Estadual de Campinas (UNICAMP). Professor adjunto da Universidade Federal de Viçosa (UFV).

Downloads

Published

2008-08-04

Issue

Vol. 9 No. 2 (2008)

Section

Presentation

License

Once the papers have been approved, the authors will assign their copyrights to this Journal.  The Copyright Assignment Conditions include:

1.  The Mackenzie Administration Journal holds the rights to all the papers published therein through assignment of copyright. 

2.  The author retains moral rights to the paper, including the right to identify the author whenever the article is published.

3. As of July 1, 2015 RAM adopted the CC-BY license standard (Creative Commons– BY). Authors are allowed to copy, distribute, display, transmit and adapt articles. Authors must attribute to RAM explicitly and clearly an article’s original publication (with reference to the journal’s name, edition, year and pages in which the article was originally published), yet without suggesting that RAM endorses the author or its use of the article. Contents are released by means of the CC-BY license to fully inter-operate with a variety of different systems and services, including for commercial purposes. In case of an article’s reuse or distribution, authors must make the article’s licensing terms clear to third parties. CC-BY criteria follow open access policies by major OA (Open Access) publishers and journals, such as PLoS, eLife, Biomed Central and Hindawi, among others.

4.  When formally requested by the author, this Journal may allow the paper to be published as a chapter or part of a book.  The only requirement is that prior publication in this Journal (Journal name, issue, year and pages) must be clearly and explicitly shown as a reference.