NETWORKS OF SMALL FIRMS: A TIPOLOGY TRIAL IN A SUPERMARKETS NETWORK

Authors

  • Israel Ferreira Júnior Universidade Federal do Paraná
  • Rivanda Meira Teixeira Strathclyde University

Abstract

The present study intended to analyze the characteristics in a retail supermarket network, the "Rede Econômica de Supermercados", according to the typology of networks made by Hoffmann et al. (2004). Besides, it was sought to identify which are the main benefits and difficulties for operating a network. Through interviews made with the network manager, the supply manager and also through the analysis of the companies' documents and reports, it was possible to classify the network as "horizontal", "clustered", "formal" and "non-orbital". The main benefits perceived for the supermarkets in relation to their partici pation in the network were: joint marketing and purchasing. The main difficulty found was balancing business goals with individual goals.

KEYWORDS: Business networking; Networks cooperation; Strategic alliances; Typology of networks; Small business; Supermarkets.

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Author Biographies

Israel Ferreira Júnior, Universidade Federal do Paraná

Mestrando em Administração pelo Centro de Pesquisa e Pós-Graduação em Administração da Universidade Federal do Paraná (Ceppad/UFPR) e bacharel em Administração pela Universidade Estadual Paulista (Unesp).

Rivanda Meira Teixeira, Strathclyde University

Pós-doutorado em Gerenciamento de Pequenas Empresas do Setor Turístico (Strathclyde University – Escócia) e em Empreendedorismo em Turismo na École des Hautes Études Commerciales (HEC – Canadá). Doutora em Administração pela Cranfield University (Inglaterra) e mestre em Administração pela Coppead (UFRJ).

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Published

2008-08-01

Issue

Vol. 8 No. 3 (2007)

Section

Presentation

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