THE HUMAN VALUES SYSTEM OF BRAZILIAN EXECUTIVES: ADAPTATION OF THE PVQ SCALE FOR STUDYING PERSONAL VALUES IN BRAZIL

Authors

  • Filipe Jorge Ribeiro de Almeida Universidade de Coimbra
  • Filipe João Bera de Azevedo Sobral Fundação Getulio Vargas

Keywords:

Human values, PVQ scale, Schwartz, Managers, Brazil.

Abstract

The human values of managers and their implications in corporate performance have increasingly became a subject of interest for social scientists all over the world, much due to the recent contributions from psychology which provided reasoning and practical solutions for understanding and studying values. In this context, Schwartz’s motivational theory is one of the most representative contributions. This paper aims at studying the human values system of Brazilian managers through the application of a revised version of the PVQ scale originally proposed by Schwartz. Results confirm the validity of this new adapted version of the PVQ for studying higher order values in Brazilian context, although it seems less robust  for studying motivational type values. Brazilian managers seem to attribute higher value to individual autonomy as motivator for volunteer cooperation and pursuit of social well-being, valuing freedom and igualitarism over hierarchy and formality in social interactions.

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Author Biographies

Filipe Jorge Ribeiro de Almeida, Universidade de Coimbra

Doutor em Administração pela Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas (FGV) e doutor em Gestão de Empresas pela Faculdade de Economia da Universidade de Coimbra. Professor da Faculdade de Economia da Universidade de Coimbra.

Filipe João Bera de Azevedo Sobral, Fundação Getulio Vargas

Doutor em Administração pela Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas (FGV) e doutor em Gestão de Empresas pela Faculdade de Economia da Universidade de Coimbra. Professor adjunto da Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas (FGV).

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Published

2009-07-23

Issue

Vol. 10 No. 3 (2009): Special Thematic Editon on Values

Section

Special Thematic Editon on Values

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