ESTRATÉGIA DA COOPETIÇÃO PARA A GESTÃO DA CADEIA DE SUPRIMENTOS: UMA ANÁLISE BIBLIOMÉTRICA ENTRE 2010 A 2015
Palavras-chave:
coopetition, bibliometria, estratégia, inovação, vantagem competitiva, cadeia de suprimentosResumo
O termo coopetition, cooperação e competição, tem sido globalmente utilizado por organizações visando o aprimoramento de suas operações e, consequentemente, melhores resultados financeiros. Nesse contexto, este estudo explora a coopetição (coopetition) como uma estratégica de negócio em que harmoniza aspectos tanto da competição quanto da cooperação. Para tanto, foi examinado trinta e cinco artigos sobre o tema entre 2010 e 2015, publicados por autores de diversos países, demonstrando que a estratégia de coopetition pode ser adotada em diferentes setores da indústria desde que as empresas entendam que poderão ter possibilidades de relações ‘ganha-ganha’. A contribuição do estudo foi o de alimentar um debate crítico para a utilização da estratégica baseada em coopetição tendo como apoio os diferentes pontos de vistas sobre o fenômeno coopetição. Como resultados do estudo ficaram evidenciados que setores nos quais os fatores de inovação geram vantagens competitivas, como, por exemplo, o setor de alta tecnologia, aparentam ser os que mais geram benefícios com a coopetição.
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