Omnichannel no varejo: uma análise bibliométrica
Palavras-chave:
Tecnologia. Integração de canais. EstratégiaResumo
A estratégia omnichannel é uma tendência está sendo estudada e experimentada no mercado varejista, em todo o mundo. Entende-se por omnichannel a estratégia de integração de distintos canais de venda à experiência do consumidor. Este artigo analisa a produção científica sobre o omnichannel no varejo. Assim, foi realizado um estudo bibliométrico de 104 artigos coletados da plataforma Web of Science, entre os anos de 2015 a 2020, que abordam o tema. Foi tratada a evolução de publicações ao longo do período pesquisado, os autores de maior destaque, as fontes de publicação, os artigos com maior número de citações e seus objetivos de pesquisa. Os resultados indicam que este é um tema que está ganhando destaque em meio a comunidade científica. Isso evidencia-se na observação, principalmente a partir de 2018, de uma maior abrangência de estudos com foco em seu poder de inovação tecnológica e transformação no comportamento de compra do consumidor no mercado varejista.
Downloads
Não há dados estatísticos.
Referências
Adamczak, M.; Domanski, R.; Cyplik, P. 2018. Coexistence of traditional sales channel and e-commerce from the point of view of logistics costs - calculation model. Business Logistics In Modern Management 1: 317-335. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Adivar, B.; Huseyinoglu, I.O.Y.; Christopher, M. 2019. A quantitative performance management framework for assessing omnichannel retail supply chains. Journal Of Retailing And Consumer Services 48: 257-269. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Akturk, M.S.; Ketzenberg, M.; Heim, G.R. 2018. Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing: a data analytics study. Journal Of Operations Management 61: 15-45. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Arkenback, C. 2019. What are we educating towards? sales assistants' work in digitalised bricks and mortar stores. 12Th International Conference Of Education, Research And Innovation 1: 8544-8554. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Autran De Morais, A.S.; Hoeckesfeld, L.; Sarquis, A.B.; Mussi, C.C. 2019. Omnichannel as a strategy of innovation in young fashion retail in brazil. Revista Brasileira De Marketing 18 (2): 264-291. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Aw, E.C.X. 2019. Understanding the webrooming phenomenon shopping motivation, channel-related benefits and costs. International Journal Of Retail & Distribution Management 47 (10): 1074-1092. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Bai, H.; Mccoll, J.; Moore, C. 2017. Luxury retailers' entry and expansion strategies in china. International Journal Of Retail & Distribution Management 45 (11): 1181-1199. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Balakrishnan, J.; Cheng, C.H.; Wong, K.F.; Woo, K.H. 2018. Product recommendation algorithms in the age of omnichannel retailing - an intuitive clustering approach. Computers & Industrial Engineering 115: 459-470. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Balasyan, I.; Casais, B. 2018. Keeping exclusivity in an e-commerce environment: the case of farfetch.com and the market of luxury clothes. International Journal Of Marketing Communication And New Media (4): 6-27. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Bell, D.R.; Gallino, S.; Moreno, A. 2018. Offline showrooms in omnichannel retail: demand and operational benefits. Management Science 64 (4): 1629-1651. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Berman, B. 2019. Flatlined: combatting the death of retail check for updates stores. Business Horizons. 62 (1): 75-82. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Berman, B.; Thelen, S. 2018. Planning and implementing an effective omnichannel marketing program. International Journal Of Retail & Distribution Management 46 (7): 598-614. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Bezes, C. 2019. What kind of in-store smart retailing for an omnichannel real-life experience? Recherche Et Applications En Marketing-English Edition 34 (1): 91-112. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Blom, A.; Lange, F.; Hess, R.L. 2017. Omnichannel-based promotions' effects on purchase behavior and brand image. Journal Of Retailing And Consumer Services 39: 286-295. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Bonilha, E. 2016. Inovação no varejo: diretrizes para implementação de estratégia de gestão de clientes em ambiente multicanal. Dissertação de Mestrado em Ciências no Programa de Mestrado Profissional em Empreendedorismo. Faculdade de Economia, Administração e Contabilidade, Universidade de São Paulo. São Paulo, SP, Brasil. Disponível em: <https://teses.usp.br/>. Acesso: 29 set. 2020.
Borges Mundim, M.A.; Petroll, M.M. 2018. Information search and presentation of products in the omnichannel retail environment: strategies for purely online, purely physical and multichannel retailers. Revista Administracao Em Dialogo 20 (2): 123-147. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Caro, F.; Sadr, R. 2019. The internet of things (iot) in retail: bridging supply and demand. Business Horizon 62 (1): 47-54. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Carvalho, J.L.G. 2019. Gerenciamento da experiência do cliente e a integração dos ambientes off-line e on-line: estudo de caso na perspectiva do varejo supermercadista. Tese de Doutorado em Ciências pelo Programa de Pós-Graduação em Administração. Faculdade de Economia, Administração e Contabilidade, Universidade de São Paulo. São Paulo, SP, Brasil. Disponível em: <https://teses.usp.br/>. Acesso em: 16 set. 2020.
Chatterjee, P.; Kumar, A. 2017. Consumer willingness to pay across retail channels. Journal Of Retailing And Consumer Services 34: 264-270. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Costa E Silva, S.; Martins, C.C.; De Sousa, J.M. 2018. Omnichannel approach: factors affecting consumer acceptance. Journal Of Marketing Channels 25 (1-2): 73-84. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Coughlan, A.T. 2012. Canais de Marketing. São Paulo: Pearson Education do Brasil, 2012.
Dai, Bo; Pelton, Lou E. 2018. Exploring consumers' skincare retail patronage. Journal Of Retailing And Consumer Services 43: 269-277. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Daugherty, P.J.; Bolumole, Y.; Grawe, S.J. 2019. The new age of customer impatience an agenda for reawakening logistics customer service research. International Journal Of Physical Distribution & Logistics Management 49 (1): 4-32. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Dias, E.; Pinto, F.C.F. 2020. A Educação e a Covid-19. Ensaio: Avaliação e Políticas Públicas em Educação 28 (108) 1-5. Disponível em: <https://www.scielo.br/> Acesso em: 06 fev. 2021.
Domanski, R.; Adamczak, M. 2016. Analysis of the flow of goods in new forms of multichannel sales. Ekonomski Vjesnik 29: 91-104. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Drabik, P.; Zamecnik, P. 2016. Key aspects of logistics for online store and multi-channel distribution. Proceedings Of 16Th International Joint Conference: Central And Eastern Europe In The Changing Business Environment 97-111. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Du, S.; Wang, L.; Hu, L. 2019. Omnichannel management with consumer disappointment aversion. International Journal Of Production Economics 215: 84-101. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Dzyabura, D.; Jagabathula, S.; Muller, E. 2019. Accounting for discrepancies between online and offline product evaluations. Marketing Science 38 (1): 88-106. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Ebit / Nilsen Company. 2020. Webshoppers (versão free). Disponível em: <https://www.ebit.com.br/webshoppers>. Acesso em: 03 mar. 2021.
Ferreira Junior, A. B.; Centa, S. A. 2014. Supervarejo: uma abordagem prática sobre os mercados de consumo. 1ed. Inter Saberes, Curitiba, PR, Brasil.
Fisher, M.L.; Gallino, S.; Xu, J.J. 2019. The value of rapid delivery in omnichannel retailing. Journal Of Marketing Research 56 (5): 732-748. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Frasquet, M.; Jose Miquel, M.; Molla, A. 2017. Complaining at the store or through social media: the influence of the purchase channel, satisfaction, and commitment. Advances In National Brand And Private Label Marketing 1: 87-94. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Frishammar, J.; Cenamor, J.; Cavalli-Bjorkman, H.; Hernell, E.; Carlsson, J. 2018. Digital strategies for two-sided markets: a case study of shopping malls. Decision Support Systems 108: 34-44. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Gallino, S.; Moreno, A.; Stamatopoulos, I. 2017. Channel integration, sales dispersion, and inventory management. Management Science 63 (9): 2813-2831. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Gao, F.; Su, X. 2017. Omnichannel retail operations with buy-online-and-pick-up-in-store. Management Science 63 (8): 2478-2492. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Gao, F.; Su, X. 2017. Online and offline information for omnichannel retailing. M&Som-Manufacturing & Service Operations Management 19 (1): 84-98. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Gao, F.; Su, X. 2018. Omnichannel service operations with online and offline self-order technologies. Management Science 64 (8): 3595-3608. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Geber, C.O.; Luz, V.V. 2020. Gestão de Multicanais [recurso eletrônico]: omnichannel. 1ed. Contentus, Curitiba, PR, Brasil.
Grewal, D.; Roggeveen, A.L.; Nordfalt, J. 2016. Roles of retailer tactics and customer-specific factors in shopper marketing: substantive, methodological, and conceptual issues. Journal Of Business Research 69 (3): 1009-1013. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Hansen, R.; Sia, S.K. 2015. Hummel's digital transformation toward omnichannel retailing: key lessons learned. Mis Quarterly Executive 14 (2): 51-66. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Harsha, P.; Subramanian, S.; Uichanco, J. 2019. Dynamic pricing of omnichannel inventories. M&Som-Manufacturing & Service Operations Management 21 (1): 47-65. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
He, Y.; Xu, Q.; Wu, P. 2020. Omnichannel retail operations with refurbished consumer returns. International Journal Of Production Research 58 (1): 271-290. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Herhausen, D.; Binder, J.; Schoegel, M.; Herrmann, A. 2015. Integrating bricks with clicks: retailer-level and channel-level outcomes of online-offline channel integration. Journal Of Retailing 91 (2): 309-325. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Hickman, E.; Kharouf, H.; Sekhon, H. 2020. An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience. International Review Of Retail Distribution And Consumer Research 30 (3): 266-288. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Hilken, T.; Heller, J.; Chylinski, M.; Keeling, D.I.; Mahr, D.; De Ruyter, K. 2018. Making omnichannel an augmented reality: the current and future state of the art. Journal Of Research In Interactive Marketing 12 (4): 509-523. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Hillmann, R. 2013. Administração de Vendas, Varejo e Serviços. 1ed. Inter Saberes, Curitiba, PR, Brasil.
Hoehle, H.; Aloysius, J.A.; Chan, F.; Venkatesh, V. 2018. Customers' tolerance for validation in omnichannel retail stores: enabling logistics and supply chain analytics. International Journal Of Logistics Management 29 (2): 704-722. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Huseyinoglu, I.O.Y.; Galipoglu, E.; Kotzab, H. 2017. Social, local and mobile commerce practices in omni-channel retailing insights from Germany and turkey. International Journal Of Retail & Distribution Management 45 (7-8): 711-729. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Ieva, M.; Ziliani, C. 2018. Mapping touchpoint exposure in retailing: implications for developing an omnichannel customer experience. International Journal Of Retail & Distribution Management 46 (3): 304-322. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Iyer, P.; Davari, A.; Mukherjee, A. 2018. Investigating the effectiveness of retailers' mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective. Journal of Retailing And Consumer Services 44: 235-243. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Joao, B.N.; Pastore, R. 2019. Research in omnichannel retail: a systematic review and quantitative content analysis. Revista Brasileira De Marketing 18 (4): 154-176. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Juaneda-Ayensa, E.; Mosquera, A.; Sierra Murillo, Y. 2016. Omnichannel customer behavior: key drivers of technology acceptance and use and their effects on purchase intention. Frontiers In Psychology 7: 1117. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kaczorowska-Spychalska, D. 2017. Consumer perspective of omnichannel commerce. Management-Poland 21 (2): 95-108. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kang, J.; Majer, M.; Kim, H.J. 2019. Empirical study of omnichannel purchasing pattern with real customer data from health and lifestyle company. Sustainability 11 (24): 7185. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kang, J.Y.M. 2018. Showrooming, webrooming, and user-generated content creation in the omnichannel era. Journal Of Internet Commerce 17 (2): 145-169. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kang, J.Y.M. 2019. What drives omnichannel shopping behaviors? fashion lifestyle of social-local-mobile consumers. Journal Of Fashion Marketing And Management 23 (2): 224-238. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kireyev, P.; Kumar, V.; Ofek, E. 2017. Match your own price? self-matching as a retailer's multichannel pricing strategy. Marketing Science 36 (6): 908-930. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kondo, K. 2018. Retail corporate groups: challenges of omnichannel management in japan. Journal Of Marketing Channels 25 (4): 245-248. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kotler, P.; Armstrong, G. 2015. Princípios de Marketing. 15ed. Pearson Education, São Paulo, SP, Brasil.
Kozlova, O.A.; Sukhostav, E.V.; Anashkina, N.A.; Tkachenko, O.N.; Shatskaya, E. 2019. Consumer model transformation in the digital economy era. Perspectives On The Use Of New Information And Communication Technology (Ict) In The Modern Economy 726: 279-287. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kumar, A.; Mehra, A.; Kumar, S. 2019. Why do stores drive online sales? Evidence of underlying mechanisms from a multichannel retailer. Information Systems Research. 30 (1): 319-338. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Larke, R.; Kilgour, M.; O'Connor, H. 2018. Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal Of Physical Distribution & Logistics Management 48 (4): 465-483. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lee, Y.; Cheon, H. 2019. Astudy on the factors affecting the user intention of omnichannel shopping based on information technology. Proceedings Of The 2019 5Th International Conference On E-Business And Applications 1: 20-24. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lee, Z.W.Y.; Chan, T.K.H.; Chong, A.Y.L.; Thadani, D.R. 2019. Customer engagement through omnichannel retailing: the effects of channel integration quality. Industrial Marketing Management 77: 90-101. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Li, Y.; Liu, H.; Lim, E.T.K.; Goh, J.M.; Yang, F.; Lee, M.K.O. 2018. Customer's reaction to cross-channel integration in omnichannel retailing: the mediating roles of retailer uncertainty, identity attractiveness, and switching costs. Decision Support Systems 109: 50-60. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lim, S.F.W.T.; Jin, X.; Srai, J.S. 2018. Consumer-driven e-commerce: a literature review, design framework, and research agenda on last-mile logistics models. International Journal Of Physical Distribution & Logistics Management 48 (3): 308-332. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lim, S.F.W.T.; Srai, J.S. 2018. Examining the anatomy of last-mile distribution in e-commerce omnichannel retailing: a supply network configuration approach. International Journal Of Operations & Production Management 38 (9): 1735-1764. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lim, S.F.W.T.; Winkenbach, M. 2019. Configuring the last-mile in business-to-consumer e-retailing. California Management Review 61 (2): 132-154. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Liu, Y.; Kuang, B.; Fan, C. 2016. An inventory decision model of bops retailing considering cross-selling. Fifteenth Wuhan International Conference On E-Business 1: 400-407. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Luo, J.; Fan, M.; Zhang, H. 2016. Information technology, cross-channel capabilities, and managerial actions: evidence from the apparel industry. Journal Of The Association For Information Systems 17 (5): 308-327. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Machado, M.D.S., Crispim, S.F. 2017. Diferenças no Composto Varejista de Lojas Físicas e Virtual da Mesma Rede. Revista De Administração Contemporânea 21 (2): 203-226. Disponível em: <https://doi.org/10.1590/1982-7849rac2017150295>. Acesso: 09 jan. 2021.
Madden, G.; Banerjee, A.; Rappoport, P.N.; Suenaga, H. 2017. E-commerce transactions, the installed base of credit cards, and the potential mobile e-commerce adoption. Applied Economics 49 (1): 21-32. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Madruga, R. 2018. Gestão do Relacionamento e Customer Expirence. Atlas, São Paulo, SP, Brasil.
Martelli, L.L.; Dandaro, F. 2015. Planejamento e controle de estoque nas organizações. Periódico Publicado pela Revista Gestão Industrial da Universidade Tecnológica Federal do Paraná. 11 (02): 170-185. Disponível em: <https://periodicos.utfpr.edu.br/revistagi/>. Acesso em: 30 set. 2020.
Millstein, M.A.; Campbell, J.F. 2018. Total hockey optimizes omnichannel facility locations. Interfaces 48 (4): 340-356. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Morenza-Cinos, M.; Casamayor-Pujol, V.; Pous, R. 2019. Stock visibility for retail using an rfid robot. International Journal Of Physical Distribution & Logistics Management 49 (10): 1020-1042. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Moro, R.C.L. 2016. Responsabilidade social na cadeia de fornecedores do varejo de vestuário de moda: estudo de múltiplos casos. Dissertação de Mestrado em Ciências pelo Programa de Pós-Graduação em Têxtil e Moda. Escola de Artes, Ciências e Humanidades, Universidade de São Paulo. São Paulo, SP, Brasil. Disponível em: <https://teses.usp.br/>. Acesso: 15 set. 2020.
Nendwich, M. 2017. Customer behaviour in retailing and influencing factors during the purchase in the context of omnichannel retailing. New Challenges Of Economic And Business Development. Digital Economy 1: 398-406. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Ovezmyradov, B.; Kurata, H. 2019. Effects of customer response to fashion product stockout on holding costs, order sizes, and profitability in omnichannel retailing. International Transactions In Operational Research 26 (1): 200-222. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Pacheco, S.A. 2018. O pequeno varejista de moda têxtil e a busca pela diversidade em canais logísticos. Trabalho de Mestrado em Gestão para a Competitividade. Fundação Getúlio Vargas, Escola Brasileira de Administração Pública e de Empresas, São Paulo, SP, Brasil. Disponível em: <http://bibliotecadigital.fgv.br/>. Acesso em: 16 set. 2020.
Pereira, M.M.; Oliveira, D.L.; Portela Santos, P.P.; Frazzon, E.M. 2018. Predictive and adaptive management approach for omnichannel retailing supply chains. Ifac Papersonline. 51 (11): 1707-1713. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Popa, I.D.; Dabija, D.C.; Grant, D.B. 2019. Exploring omnichannel retailing differences and preferences among consumer generations. Applied Ethics For Entrepreneurial Success: Recommendations For The Developing World 1: 129-146. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Mommens, K.; Verlinde, S.; Macharis, C. 2019. How does consumers' omnichannel shopping behaviour translate into travel and transport impacts? case-study of a footwear retailer in belgium. Sustainability 11 (9) 1-10. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Verlinde, S.; Macharis, C. 2018. How are logistics service providers adapting to omnichannel retail? Ifac Papersonline 51 (11): 588-593. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Verlinde, S.; Macharis, C. 2019. City logistics in an omnichannel environment, the case of brussels. Case Studies On Transport Policy 7 (2): 310-317. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Verlinde, S.; Macharis, C. 2019. The next day, free delivery myth unravelled possibilities for sustainable last mile transport in an omnichannel environment. International Journal Of Retail & Distribution Management 47 (1): 39-54. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Verlinde, S.; Macharis, C.; Schoutteet, P.; Vanhaverbeke, L. 2019. Logistics outsourcing in omnichannel retail state of practice and service recommendations. International Journal Of Physical Distribution & Logistics Management 49 (3): 267-286. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rodriguez-Torrico, P.; Jose Cabezudo, R.S.; San-Martin, S. 2017. Tell me what they are like and i will tell you where they buy, an analysis of omnichannel consumer behavior. Computers In Human Behavior 68: 465-471. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Saghiri, S.; Wilding, R.; Mena, C.; Bourlakis, M. 2017. Toward a three-dimensional framework for omni-channel. Journal Of Business Research 77: 53-67. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Santana, P. 2015. Comportamento de compra dos consumidores num ambiente multicanal: o caso de um grande varejista brasileiro. Dissertações de Mestrado em Gestão Empresarial. Fundação Getúlio Vargas, Escola Brasileira de Administração Pública e de Empresas. Rio de Janeiro, RJ, Brasil. Disponível em: <http://bibliotecadigital.fgv.br/>. Acesso em: 29 set. 2020.
Savastano, M.; Bellini, F.; D’Ascenzo, F., 2019. Adoção de tecnologia para a integração de estratégias omnichannel de compra online-offline do ambiente de varejo. Revista Internacional de Gestão de Retalho e Distribuição 47 (5), 474-492. Disponivel em: < http://apps.webofknowledge.com/>. Acesso: 06 fev. 2021
Savastano, M.; Bellini, F.; D'Ascenzo, F.; De Marco, M. 2019. Technology adoption for the integration of online-offline purchasing omnichannel strategies in the retail environment. International Journal Of Retail & Distribution Management 47 (5): 474-492. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Shi, F.; Marini, J.L. 2015. Maintaining competitive edges in omnichannel retailing. Innovation Management And Sustainable Economic Competitive Advantage: From Regional Development To Global Growth 1 (6): 78-86. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Sikos, T.T.; Kozak, T.; Kovacs, A. 2019. New retail models in online and offline space. Deturope-The Central European Journal Of Regional Development And Tourism 11 (3): 9-28. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Singh, J.; Goyal, G.; Gill, R. 2020. Use of neurometrics to choose optimal advertisement method for omnichannel business. Enterprise Information Systems 14 (2): 243-265. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Sinik, N. 2018. Business productivity and data analysis in the austrian supermarket sector. New Challenges Of Economic And Business Development - 2018: Productivity And Economic Growth 1: 625-638. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Sociedade Brasileira de Varejo e Consumo [SBVC]. 2020. Ranking das 300 Maiores Empresas do Varejo Brasileiro. Disponível em: <http://sbvc.com.br/ranking-300-maiores-empresas-do-varejo-brasileiro-sbvc-2020/>. Acesso em: 03 set. 2020.
Souiden, N.; Ladhari, R.; Chiadmi, N.E. 2019. New trends in retailing and services. Journal Of Retailing And Consumer Services 50: 286-288. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Steinhoff, L.; Arli, D.; Weaven, S.; Kozlenkova, I.V. 2019. Online relationship marketing. Journal Of The Academy Of Marketing Science 47 (3): 369-393. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Strojny, S.; Chrominska, M. 2016. Processes of concentration of wholesale trade in poland in the light of empirical research. Logforum 12 (3): 247-257. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Swoboda, B.; Weindel, J.; Schramm-Klein, H. 2016. Crosswise and reciprocal interdependencies within retailers' multichannel structures. International Review Of Retail Distribution And Consumer Research 26 (4): 347-374. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Taylor, D.; Brockhaus, S.; Knemeyer, A.M.; Murphy, P. 2019. Omnichannel fulfillment strategies: defining the concept and building an agenda for future inquiry. International Journal Of Logistics Management 30 (3): 863-891. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Togawa, T.; Sato, T.; Saito, J. 2017. Media processing technologies for affective digital marketing. Fujitsu Scientific & Technical Journal 53 (5): 38-46. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Tyrvainen, O.; Karjaluoto, H. 2018. Omnichannel experience - towards successful channel integration in retail. Research Advancements In National And Global Business Theory And Practice 1: 1325-1338. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Tyrvainen, O.; Karjaluoto, H.; Saarijarvi, H. 2019. The role of personalization and hedonic motivation in driving customer experience. Business Management Theories And Practices In A Dynamic Competitive Environment 2: 1885-1887. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Varotto, L.F. 2018. Retail in brazil - historical rescue and trends. Revista Brasileira De Marketing 17 (3): 429-443. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Vasiliev, S.A.; Serov, E.R. 2019. Omnichannel banking economy. Risks 7 (4): 115. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Von Briel, F. 2018. The future of omnichannel retail: a four-stage delphi study. Technological Forecasting And Social Change 132: 217-229. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Wang, S.T. 2018. Integrating kpso and c5.0 to analyze the omnichannel solutions for optimizing telecommunication retail. Decision Support Systems 109: 39-49. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Web of Science. 2016. Marketing how to make the most of omnichannel retailing. Harvard Business Review. 94 (7-8): 22-23. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Webber, C.C.; Vanin, M.S.; Severo, E.A. 2016. The innovation process in retail. Revista Geintec-Gestao Inovacao E Tecnologias 6 (3): 3377-3391. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Weber, A.N.; Badenhorst-Weiss, J.A. 2018. The last-mile logistical challenges of an omnichannel grocery retailer: a South African perspective. Journal Of Transport And Supply Chain Management 1: 12: 398. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Wetzlinger, W.; Auinger, A.; Kindermann, H.; Schoenberger, W. 2017. Acceptance of personalization in omnichannel retailing. Business, Government And Organizations: Supporting Business 10294: 114-129. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Wiener, M.; Hossbach, N.; Saunders, C. 2018. Omnichannel businesses in the publishing and retailing industries: synergies and tensions between coexisting online and offline business models. Decision Support Systems 109: 15-26. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Xu, J.; Cao, L. 2019. Optimal in-store inventory policy for omnichannel retailers in franchising networks. International Journal Of Retail & Distribution Management 47 (12): 1251-1265. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Yadav, V.S.; Tripathi, S.; Singh, A.R. 2017. Exploring omnichannel and network design in omni environment. Cogent Engineering 4 (1): 1382026-. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Yang, S.; Zhou, Y.; Yao, J.; Chen, Y.; Wei, J. 2019. Understanding online review helpfulness in omnichannel retailing. Industrial Management & Data Systems 119 (8): 1565-1580. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Zago, B.F.F. 2017. O processo decisório de compra de vestuário feminino online: um estudo das diferenças de comportamento entre as gerações. Dissertação de Mestrado em Ciências pelo Programa de Pós-Graduação em Têxtil e Moda. Escola de Artes, Ciências e Humanidades, Universidade de São Paulo. São Paulo, SP, Brasil. Disponível em: <https://teses.usp.br/>. Acesso:16 set. 2020.
Zhang, D.J.; Dai, H.; Dong, L.; Wu, Q.; Guo, L.; Liu, X. 2019. The value of pop-up stores on retailing platforms: evidence from a field experiment with alibaba. Management Science 65 (11): 5142-5151. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Zhang, J.; Onal, S.; Das, R.; Helminsky, A.; Das, S. 2019. Fulfilment time performance of online retailers - an empirical analysis. International Journal Of Retail & Distribution Management 47 (5): 493-510. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Zhang, J.; Xu, Q.; He, Y. 2018. Omnichannel retail operations with consumer returns and order cancellation. Transportation Research Part E-Logistics And Transportation Review 118: 308-324. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Zhang, M.; Ren, C.; Wang, G.A.; He, Z. 2018. The impact of channel integration on consumer responses in omnichannel retailing: the mediating effect of consumer empowerment. Electronic Commerce Research And Applications 28: 181-193. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Adivar, B.; Huseyinoglu, I.O.Y.; Christopher, M. 2019. A quantitative performance management framework for assessing omnichannel retail supply chains. Journal Of Retailing And Consumer Services 48: 257-269. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Akturk, M.S.; Ketzenberg, M.; Heim, G.R. 2018. Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing: a data analytics study. Journal Of Operations Management 61: 15-45. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Arkenback, C. 2019. What are we educating towards? sales assistants' work in digitalised bricks and mortar stores. 12Th International Conference Of Education, Research And Innovation 1: 8544-8554. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Autran De Morais, A.S.; Hoeckesfeld, L.; Sarquis, A.B.; Mussi, C.C. 2019. Omnichannel as a strategy of innovation in young fashion retail in brazil. Revista Brasileira De Marketing 18 (2): 264-291. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Aw, E.C.X. 2019. Understanding the webrooming phenomenon shopping motivation, channel-related benefits and costs. International Journal Of Retail & Distribution Management 47 (10): 1074-1092. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Bai, H.; Mccoll, J.; Moore, C. 2017. Luxury retailers' entry and expansion strategies in china. International Journal Of Retail & Distribution Management 45 (11): 1181-1199. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Balakrishnan, J.; Cheng, C.H.; Wong, K.F.; Woo, K.H. 2018. Product recommendation algorithms in the age of omnichannel retailing - an intuitive clustering approach. Computers & Industrial Engineering 115: 459-470. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Balasyan, I.; Casais, B. 2018. Keeping exclusivity in an e-commerce environment: the case of farfetch.com and the market of luxury clothes. International Journal Of Marketing Communication And New Media (4): 6-27. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Bell, D.R.; Gallino, S.; Moreno, A. 2018. Offline showrooms in omnichannel retail: demand and operational benefits. Management Science 64 (4): 1629-1651. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Berman, B. 2019. Flatlined: combatting the death of retail check for updates stores. Business Horizons. 62 (1): 75-82. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Berman, B.; Thelen, S. 2018. Planning and implementing an effective omnichannel marketing program. International Journal Of Retail & Distribution Management 46 (7): 598-614. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Bezes, C. 2019. What kind of in-store smart retailing for an omnichannel real-life experience? Recherche Et Applications En Marketing-English Edition 34 (1): 91-112. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Blom, A.; Lange, F.; Hess, R.L. 2017. Omnichannel-based promotions' effects on purchase behavior and brand image. Journal Of Retailing And Consumer Services 39: 286-295. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Bonilha, E. 2016. Inovação no varejo: diretrizes para implementação de estratégia de gestão de clientes em ambiente multicanal. Dissertação de Mestrado em Ciências no Programa de Mestrado Profissional em Empreendedorismo. Faculdade de Economia, Administração e Contabilidade, Universidade de São Paulo. São Paulo, SP, Brasil. Disponível em: <https://teses.usp.br/>. Acesso: 29 set. 2020.
Borges Mundim, M.A.; Petroll, M.M. 2018. Information search and presentation of products in the omnichannel retail environment: strategies for purely online, purely physical and multichannel retailers. Revista Administracao Em Dialogo 20 (2): 123-147. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Caro, F.; Sadr, R. 2019. The internet of things (iot) in retail: bridging supply and demand. Business Horizon 62 (1): 47-54. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Carvalho, J.L.G. 2019. Gerenciamento da experiência do cliente e a integração dos ambientes off-line e on-line: estudo de caso na perspectiva do varejo supermercadista. Tese de Doutorado em Ciências pelo Programa de Pós-Graduação em Administração. Faculdade de Economia, Administração e Contabilidade, Universidade de São Paulo. São Paulo, SP, Brasil. Disponível em: <https://teses.usp.br/>. Acesso em: 16 set. 2020.
Chatterjee, P.; Kumar, A. 2017. Consumer willingness to pay across retail channels. Journal Of Retailing And Consumer Services 34: 264-270. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Costa E Silva, S.; Martins, C.C.; De Sousa, J.M. 2018. Omnichannel approach: factors affecting consumer acceptance. Journal Of Marketing Channels 25 (1-2): 73-84. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Coughlan, A.T. 2012. Canais de Marketing. São Paulo: Pearson Education do Brasil, 2012.
Dai, Bo; Pelton, Lou E. 2018. Exploring consumers' skincare retail patronage. Journal Of Retailing And Consumer Services 43: 269-277. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Daugherty, P.J.; Bolumole, Y.; Grawe, S.J. 2019. The new age of customer impatience an agenda for reawakening logistics customer service research. International Journal Of Physical Distribution & Logistics Management 49 (1): 4-32. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Dias, E.; Pinto, F.C.F. 2020. A Educação e a Covid-19. Ensaio: Avaliação e Políticas Públicas em Educação 28 (108) 1-5. Disponível em: <https://www.scielo.br/> Acesso em: 06 fev. 2021.
Domanski, R.; Adamczak, M. 2016. Analysis of the flow of goods in new forms of multichannel sales. Ekonomski Vjesnik 29: 91-104. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Drabik, P.; Zamecnik, P. 2016. Key aspects of logistics for online store and multi-channel distribution. Proceedings Of 16Th International Joint Conference: Central And Eastern Europe In The Changing Business Environment 97-111. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Du, S.; Wang, L.; Hu, L. 2019. Omnichannel management with consumer disappointment aversion. International Journal Of Production Economics 215: 84-101. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Dzyabura, D.; Jagabathula, S.; Muller, E. 2019. Accounting for discrepancies between online and offline product evaluations. Marketing Science 38 (1): 88-106. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Ebit / Nilsen Company. 2020. Webshoppers (versão free). Disponível em: <https://www.ebit.com.br/webshoppers>. Acesso em: 03 mar. 2021.
Ferreira Junior, A. B.; Centa, S. A. 2014. Supervarejo: uma abordagem prática sobre os mercados de consumo. 1ed. Inter Saberes, Curitiba, PR, Brasil.
Fisher, M.L.; Gallino, S.; Xu, J.J. 2019. The value of rapid delivery in omnichannel retailing. Journal Of Marketing Research 56 (5): 732-748. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Frasquet, M.; Jose Miquel, M.; Molla, A. 2017. Complaining at the store or through social media: the influence of the purchase channel, satisfaction, and commitment. Advances In National Brand And Private Label Marketing 1: 87-94. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Frishammar, J.; Cenamor, J.; Cavalli-Bjorkman, H.; Hernell, E.; Carlsson, J. 2018. Digital strategies for two-sided markets: a case study of shopping malls. Decision Support Systems 108: 34-44. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Gallino, S.; Moreno, A.; Stamatopoulos, I. 2017. Channel integration, sales dispersion, and inventory management. Management Science 63 (9): 2813-2831. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Gao, F.; Su, X. 2017. Omnichannel retail operations with buy-online-and-pick-up-in-store. Management Science 63 (8): 2478-2492. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Gao, F.; Su, X. 2017. Online and offline information for omnichannel retailing. M&Som-Manufacturing & Service Operations Management 19 (1): 84-98. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Gao, F.; Su, X. 2018. Omnichannel service operations with online and offline self-order technologies. Management Science 64 (8): 3595-3608. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Geber, C.O.; Luz, V.V. 2020. Gestão de Multicanais [recurso eletrônico]: omnichannel. 1ed. Contentus, Curitiba, PR, Brasil.
Grewal, D.; Roggeveen, A.L.; Nordfalt, J. 2016. Roles of retailer tactics and customer-specific factors in shopper marketing: substantive, methodological, and conceptual issues. Journal Of Business Research 69 (3): 1009-1013. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Hansen, R.; Sia, S.K. 2015. Hummel's digital transformation toward omnichannel retailing: key lessons learned. Mis Quarterly Executive 14 (2): 51-66. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Harsha, P.; Subramanian, S.; Uichanco, J. 2019. Dynamic pricing of omnichannel inventories. M&Som-Manufacturing & Service Operations Management 21 (1): 47-65. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
He, Y.; Xu, Q.; Wu, P. 2020. Omnichannel retail operations with refurbished consumer returns. International Journal Of Production Research 58 (1): 271-290. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Herhausen, D.; Binder, J.; Schoegel, M.; Herrmann, A. 2015. Integrating bricks with clicks: retailer-level and channel-level outcomes of online-offline channel integration. Journal Of Retailing 91 (2): 309-325. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Hickman, E.; Kharouf, H.; Sekhon, H. 2020. An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience. International Review Of Retail Distribution And Consumer Research 30 (3): 266-288. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Hilken, T.; Heller, J.; Chylinski, M.; Keeling, D.I.; Mahr, D.; De Ruyter, K. 2018. Making omnichannel an augmented reality: the current and future state of the art. Journal Of Research In Interactive Marketing 12 (4): 509-523. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Hillmann, R. 2013. Administração de Vendas, Varejo e Serviços. 1ed. Inter Saberes, Curitiba, PR, Brasil.
Hoehle, H.; Aloysius, J.A.; Chan, F.; Venkatesh, V. 2018. Customers' tolerance for validation in omnichannel retail stores: enabling logistics and supply chain analytics. International Journal Of Logistics Management 29 (2): 704-722. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Huseyinoglu, I.O.Y.; Galipoglu, E.; Kotzab, H. 2017. Social, local and mobile commerce practices in omni-channel retailing insights from Germany and turkey. International Journal Of Retail & Distribution Management 45 (7-8): 711-729. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Ieva, M.; Ziliani, C. 2018. Mapping touchpoint exposure in retailing: implications for developing an omnichannel customer experience. International Journal Of Retail & Distribution Management 46 (3): 304-322. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Iyer, P.; Davari, A.; Mukherjee, A. 2018. Investigating the effectiveness of retailers' mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective. Journal of Retailing And Consumer Services 44: 235-243. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Joao, B.N.; Pastore, R. 2019. Research in omnichannel retail: a systematic review and quantitative content analysis. Revista Brasileira De Marketing 18 (4): 154-176. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Juaneda-Ayensa, E.; Mosquera, A.; Sierra Murillo, Y. 2016. Omnichannel customer behavior: key drivers of technology acceptance and use and their effects on purchase intention. Frontiers In Psychology 7: 1117. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kaczorowska-Spychalska, D. 2017. Consumer perspective of omnichannel commerce. Management-Poland 21 (2): 95-108. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kang, J.; Majer, M.; Kim, H.J. 2019. Empirical study of omnichannel purchasing pattern with real customer data from health and lifestyle company. Sustainability 11 (24): 7185. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kang, J.Y.M. 2018. Showrooming, webrooming, and user-generated content creation in the omnichannel era. Journal Of Internet Commerce 17 (2): 145-169. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kang, J.Y.M. 2019. What drives omnichannel shopping behaviors? fashion lifestyle of social-local-mobile consumers. Journal Of Fashion Marketing And Management 23 (2): 224-238. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kireyev, P.; Kumar, V.; Ofek, E. 2017. Match your own price? self-matching as a retailer's multichannel pricing strategy. Marketing Science 36 (6): 908-930. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kondo, K. 2018. Retail corporate groups: challenges of omnichannel management in japan. Journal Of Marketing Channels 25 (4): 245-248. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kotler, P.; Armstrong, G. 2015. Princípios de Marketing. 15ed. Pearson Education, São Paulo, SP, Brasil.
Kozlova, O.A.; Sukhostav, E.V.; Anashkina, N.A.; Tkachenko, O.N.; Shatskaya, E. 2019. Consumer model transformation in the digital economy era. Perspectives On The Use Of New Information And Communication Technology (Ict) In The Modern Economy 726: 279-287. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Kumar, A.; Mehra, A.; Kumar, S. 2019. Why do stores drive online sales? Evidence of underlying mechanisms from a multichannel retailer. Information Systems Research. 30 (1): 319-338. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Larke, R.; Kilgour, M.; O'Connor, H. 2018. Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal Of Physical Distribution & Logistics Management 48 (4): 465-483. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lee, Y.; Cheon, H. 2019. Astudy on the factors affecting the user intention of omnichannel shopping based on information technology. Proceedings Of The 2019 5Th International Conference On E-Business And Applications 1: 20-24. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lee, Z.W.Y.; Chan, T.K.H.; Chong, A.Y.L.; Thadani, D.R. 2019. Customer engagement through omnichannel retailing: the effects of channel integration quality. Industrial Marketing Management 77: 90-101. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Li, Y.; Liu, H.; Lim, E.T.K.; Goh, J.M.; Yang, F.; Lee, M.K.O. 2018. Customer's reaction to cross-channel integration in omnichannel retailing: the mediating roles of retailer uncertainty, identity attractiveness, and switching costs. Decision Support Systems 109: 50-60. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lim, S.F.W.T.; Jin, X.; Srai, J.S. 2018. Consumer-driven e-commerce: a literature review, design framework, and research agenda on last-mile logistics models. International Journal Of Physical Distribution & Logistics Management 48 (3): 308-332. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lim, S.F.W.T.; Srai, J.S. 2018. Examining the anatomy of last-mile distribution in e-commerce omnichannel retailing: a supply network configuration approach. International Journal Of Operations & Production Management 38 (9): 1735-1764. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Lim, S.F.W.T.; Winkenbach, M. 2019. Configuring the last-mile in business-to-consumer e-retailing. California Management Review 61 (2): 132-154. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Liu, Y.; Kuang, B.; Fan, C. 2016. An inventory decision model of bops retailing considering cross-selling. Fifteenth Wuhan International Conference On E-Business 1: 400-407. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Luo, J.; Fan, M.; Zhang, H. 2016. Information technology, cross-channel capabilities, and managerial actions: evidence from the apparel industry. Journal Of The Association For Information Systems 17 (5): 308-327. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Machado, M.D.S., Crispim, S.F. 2017. Diferenças no Composto Varejista de Lojas Físicas e Virtual da Mesma Rede. Revista De Administração Contemporânea 21 (2): 203-226. Disponível em: <https://doi.org/10.1590/1982-7849rac2017150295>. Acesso: 09 jan. 2021.
Madden, G.; Banerjee, A.; Rappoport, P.N.; Suenaga, H. 2017. E-commerce transactions, the installed base of credit cards, and the potential mobile e-commerce adoption. Applied Economics 49 (1): 21-32. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Madruga, R. 2018. Gestão do Relacionamento e Customer Expirence. Atlas, São Paulo, SP, Brasil.
Martelli, L.L.; Dandaro, F. 2015. Planejamento e controle de estoque nas organizações. Periódico Publicado pela Revista Gestão Industrial da Universidade Tecnológica Federal do Paraná. 11 (02): 170-185. Disponível em: <https://periodicos.utfpr.edu.br/revistagi/>. Acesso em: 30 set. 2020.
Millstein, M.A.; Campbell, J.F. 2018. Total hockey optimizes omnichannel facility locations. Interfaces 48 (4): 340-356. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Morenza-Cinos, M.; Casamayor-Pujol, V.; Pous, R. 2019. Stock visibility for retail using an rfid robot. International Journal Of Physical Distribution & Logistics Management 49 (10): 1020-1042. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Moro, R.C.L. 2016. Responsabilidade social na cadeia de fornecedores do varejo de vestuário de moda: estudo de múltiplos casos. Dissertação de Mestrado em Ciências pelo Programa de Pós-Graduação em Têxtil e Moda. Escola de Artes, Ciências e Humanidades, Universidade de São Paulo. São Paulo, SP, Brasil. Disponível em: <https://teses.usp.br/>. Acesso: 15 set. 2020.
Nendwich, M. 2017. Customer behaviour in retailing and influencing factors during the purchase in the context of omnichannel retailing. New Challenges Of Economic And Business Development. Digital Economy 1: 398-406. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Ovezmyradov, B.; Kurata, H. 2019. Effects of customer response to fashion product stockout on holding costs, order sizes, and profitability in omnichannel retailing. International Transactions In Operational Research 26 (1): 200-222. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Pacheco, S.A. 2018. O pequeno varejista de moda têxtil e a busca pela diversidade em canais logísticos. Trabalho de Mestrado em Gestão para a Competitividade. Fundação Getúlio Vargas, Escola Brasileira de Administração Pública e de Empresas, São Paulo, SP, Brasil. Disponível em: <http://bibliotecadigital.fgv.br/>. Acesso em: 16 set. 2020.
Pereira, M.M.; Oliveira, D.L.; Portela Santos, P.P.; Frazzon, E.M. 2018. Predictive and adaptive management approach for omnichannel retailing supply chains. Ifac Papersonline. 51 (11): 1707-1713. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Popa, I.D.; Dabija, D.C.; Grant, D.B. 2019. Exploring omnichannel retailing differences and preferences among consumer generations. Applied Ethics For Entrepreneurial Success: Recommendations For The Developing World 1: 129-146. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Mommens, K.; Verlinde, S.; Macharis, C. 2019. How does consumers' omnichannel shopping behaviour translate into travel and transport impacts? case-study of a footwear retailer in belgium. Sustainability 11 (9) 1-10. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Verlinde, S.; Macharis, C. 2018. How are logistics service providers adapting to omnichannel retail? Ifac Papersonline 51 (11): 588-593. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Verlinde, S.; Macharis, C. 2019. City logistics in an omnichannel environment, the case of brussels. Case Studies On Transport Policy 7 (2): 310-317. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Verlinde, S.; Macharis, C. 2019. The next day, free delivery myth unravelled possibilities for sustainable last mile transport in an omnichannel environment. International Journal Of Retail & Distribution Management 47 (1): 39-54. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rai, H.B.; Verlinde, S.; Macharis, C.; Schoutteet, P.; Vanhaverbeke, L. 2019. Logistics outsourcing in omnichannel retail state of practice and service recommendations. International Journal Of Physical Distribution & Logistics Management 49 (3): 267-286. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Rodriguez-Torrico, P.; Jose Cabezudo, R.S.; San-Martin, S. 2017. Tell me what they are like and i will tell you where they buy, an analysis of omnichannel consumer behavior. Computers In Human Behavior 68: 465-471. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Saghiri, S.; Wilding, R.; Mena, C.; Bourlakis, M. 2017. Toward a three-dimensional framework for omni-channel. Journal Of Business Research 77: 53-67. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Santana, P. 2015. Comportamento de compra dos consumidores num ambiente multicanal: o caso de um grande varejista brasileiro. Dissertações de Mestrado em Gestão Empresarial. Fundação Getúlio Vargas, Escola Brasileira de Administração Pública e de Empresas. Rio de Janeiro, RJ, Brasil. Disponível em: <http://bibliotecadigital.fgv.br/>. Acesso em: 29 set. 2020.
Savastano, M.; Bellini, F.; D’Ascenzo, F., 2019. Adoção de tecnologia para a integração de estratégias omnichannel de compra online-offline do ambiente de varejo. Revista Internacional de Gestão de Retalho e Distribuição 47 (5), 474-492. Disponivel em: < http://apps.webofknowledge.com/>. Acesso: 06 fev. 2021
Savastano, M.; Bellini, F.; D'Ascenzo, F.; De Marco, M. 2019. Technology adoption for the integration of online-offline purchasing omnichannel strategies in the retail environment. International Journal Of Retail & Distribution Management 47 (5): 474-492. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Shi, F.; Marini, J.L. 2015. Maintaining competitive edges in omnichannel retailing. Innovation Management And Sustainable Economic Competitive Advantage: From Regional Development To Global Growth 1 (6): 78-86. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Sikos, T.T.; Kozak, T.; Kovacs, A. 2019. New retail models in online and offline space. Deturope-The Central European Journal Of Regional Development And Tourism 11 (3): 9-28. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Singh, J.; Goyal, G.; Gill, R. 2020. Use of neurometrics to choose optimal advertisement method for omnichannel business. Enterprise Information Systems 14 (2): 243-265. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Sinik, N. 2018. Business productivity and data analysis in the austrian supermarket sector. New Challenges Of Economic And Business Development - 2018: Productivity And Economic Growth 1: 625-638. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Sociedade Brasileira de Varejo e Consumo [SBVC]. 2020. Ranking das 300 Maiores Empresas do Varejo Brasileiro. Disponível em: <http://sbvc.com.br/ranking-300-maiores-empresas-do-varejo-brasileiro-sbvc-2020/>. Acesso em: 03 set. 2020.
Souiden, N.; Ladhari, R.; Chiadmi, N.E. 2019. New trends in retailing and services. Journal Of Retailing And Consumer Services 50: 286-288. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Steinhoff, L.; Arli, D.; Weaven, S.; Kozlenkova, I.V. 2019. Online relationship marketing. Journal Of The Academy Of Marketing Science 47 (3): 369-393. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Strojny, S.; Chrominska, M. 2016. Processes of concentration of wholesale trade in poland in the light of empirical research. Logforum 12 (3): 247-257. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Swoboda, B.; Weindel, J.; Schramm-Klein, H. 2016. Crosswise and reciprocal interdependencies within retailers' multichannel structures. International Review Of Retail Distribution And Consumer Research 26 (4): 347-374. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Taylor, D.; Brockhaus, S.; Knemeyer, A.M.; Murphy, P. 2019. Omnichannel fulfillment strategies: defining the concept and building an agenda for future inquiry. International Journal Of Logistics Management 30 (3): 863-891. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Togawa, T.; Sato, T.; Saito, J. 2017. Media processing technologies for affective digital marketing. Fujitsu Scientific & Technical Journal 53 (5): 38-46. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Tyrvainen, O.; Karjaluoto, H. 2018. Omnichannel experience - towards successful channel integration in retail. Research Advancements In National And Global Business Theory And Practice 1: 1325-1338. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Tyrvainen, O.; Karjaluoto, H.; Saarijarvi, H. 2019. The role of personalization and hedonic motivation in driving customer experience. Business Management Theories And Practices In A Dynamic Competitive Environment 2: 1885-1887. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Varotto, L.F. 2018. Retail in brazil - historical rescue and trends. Revista Brasileira De Marketing 17 (3): 429-443. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Vasiliev, S.A.; Serov, E.R. 2019. Omnichannel banking economy. Risks 7 (4): 115. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Von Briel, F. 2018. The future of omnichannel retail: a four-stage delphi study. Technological Forecasting And Social Change 132: 217-229. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Wang, S.T. 2018. Integrating kpso and c5.0 to analyze the omnichannel solutions for optimizing telecommunication retail. Decision Support Systems 109: 39-49. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Web of Science. 2016. Marketing how to make the most of omnichannel retailing. Harvard Business Review. 94 (7-8): 22-23. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Webber, C.C.; Vanin, M.S.; Severo, E.A. 2016. The innovation process in retail. Revista Geintec-Gestao Inovacao E Tecnologias 6 (3): 3377-3391. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Weber, A.N.; Badenhorst-Weiss, J.A. 2018. The last-mile logistical challenges of an omnichannel grocery retailer: a South African perspective. Journal Of Transport And Supply Chain Management 1: 12: 398. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Wetzlinger, W.; Auinger, A.; Kindermann, H.; Schoenberger, W. 2017. Acceptance of personalization in omnichannel retailing. Business, Government And Organizations: Supporting Business 10294: 114-129. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Wiener, M.; Hossbach, N.; Saunders, C. 2018. Omnichannel businesses in the publishing and retailing industries: synergies and tensions between coexisting online and offline business models. Decision Support Systems 109: 15-26. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Xu, J.; Cao, L. 2019. Optimal in-store inventory policy for omnichannel retailers in franchising networks. International Journal Of Retail & Distribution Management 47 (12): 1251-1265. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Yadav, V.S.; Tripathi, S.; Singh, A.R. 2017. Exploring omnichannel and network design in omni environment. Cogent Engineering 4 (1): 1382026-. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Yang, S.; Zhou, Y.; Yao, J.; Chen, Y.; Wei, J. 2019. Understanding online review helpfulness in omnichannel retailing. Industrial Management & Data Systems 119 (8): 1565-1580. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Zago, B.F.F. 2017. O processo decisório de compra de vestuário feminino online: um estudo das diferenças de comportamento entre as gerações. Dissertação de Mestrado em Ciências pelo Programa de Pós-Graduação em Têxtil e Moda. Escola de Artes, Ciências e Humanidades, Universidade de São Paulo. São Paulo, SP, Brasil. Disponível em: <https://teses.usp.br/>. Acesso:16 set. 2020.
Zhang, D.J.; Dai, H.; Dong, L.; Wu, Q.; Guo, L.; Liu, X. 2019. The value of pop-up stores on retailing platforms: evidence from a field experiment with alibaba. Management Science 65 (11): 5142-5151. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Zhang, J.; Onal, S.; Das, R.; Helminsky, A.; Das, S. 2019. Fulfilment time performance of online retailers - an empirical analysis. International Journal Of Retail & Distribution Management 47 (5): 493-510. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Zhang, J.; Xu, Q.; He, Y. 2018. Omnichannel retail operations with consumer returns and order cancellation. Transportation Research Part E-Logistics And Transportation Review 118: 308-324. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Zhang, M.; Ren, C.; Wang, G.A.; He, Z. 2018. The impact of channel integration on consumer responses in omnichannel retailing: the mediating effect of consumer empowerment. Electronic Commerce Research And Applications 28: 181-193. Disponível em: <http://apps.webofknowledge.com/>. Acesso em: 25 jan. 2021.
Downloads
Publicado
2023-12-19
Edição
Seção
Artigos
Licença
Copyright (c) 2023 Janaína Aparecida Nogueira de Almeida, Natália Varela da Rocha Kloeckner
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
Os autores devem ceder expressamente os direitos autorais à Universidade Presbiteriana Mackenzie., sendo que a cessão passa a valer a partir da submissão do artigo, ou trabalho em forma similar, ao sistema eletrônico de publicações institucionais. A revista se reserva o direito de efetuar, nos originais, alterações de ordem normativa, ortográfica e gramatical, com vistas a manter o padrão culto da língua, respeitando, porém, o estilo dos autores. O conteúdo relatado e as opiniões emitidas pelos autores dos artigos são de sua exclusiva responsabilidade.
